The Enox Buzz Archive

Industry Buzz, News, & Just FYI


04.13.2013

Google Adwords Enhanced Campaigns: PPC Success Regardless of the Screen

Earlier this year, Google rolled out Google Adwords enhanced campaigns as an optional function for its users. Come June, enhanced campaigns -- the new Adwords standard for mobile PPC -- will be compulsory.What is Google Adwords Enhanced Campaigns?In a bid to further streamline their Adwords service ...

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04.02.2013

SEO or PPC - Which Internet Marketing Strategy Should You Prioritize

Both Search Engine Optimization and Pay Per Click advertising are nuanced, multifaceted Internet marketing strategies. The results of both are affected by a number of varied factors both internal and external. If everything were equal, however, what's the right choice for your marketing strategy? SE...

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