The marketing world is constantly evolving! For your orthodontic practice to stay at the forefront of people’s minds, you need to prioritize your marketing methods.
Are you looking for ways to step up your orthodontic marketing game? Here are 3 orthodontic marketing tips you can implement right now!
1. Keep Creating New Content - Stay Relevant
If you are looking to attract new patients through digital marketing, you will need to publish new content on a regular basis to maintain people’s interest. With that in mind, you’ll want to ensure the topics you choose for your content are relevant. To determine what type of content is “relevant”, it will take some research to see what people are searching for (queries and keywords.) This way, your practice can determine the problems in your market audience and create content identifying solutions that your practice offers.
2. Get More Patient Reviews
Reviews from real patients are one of the most valuable components for marketing your practice. Nowadays, people refer to business reviews when they’re deciding which practice to begin treatment with.
According to Bright Local in a 2017 study:
- 97% of consumers read online reviews for local businesses
- 85% of consumers trust online reviews as much as personal referrals
- 1 negative review can drive away approximately 22% of customers, and 3 negative reviews can drive away approximately 59% of customers
The more reviews you have from satisfied, real patients about their experience with you, the better your chances are of being chosen over your competition. Some patients will be so satisfied with your work that they’ll seek out your website or Google listing on their own to leave you a review. Other patients may have to be prompted or reminded to leave reviews. To speed up your review rate, we recommend reminding your patients in a tasteful way or even offering some type of incentive for reviews.
One way your practice can get more patient reviews is by having your front desk team kindly remind patients to leave you a review on a third-party site like Google or Yelp. Set up a reward program and inform patients that each month the practice randomly selects a review and rewards that patient with a gift card.
Be sure to respond to all reviews, negative and positive. Responding to reviews shows your patients that you genuinely care about their feedback. You’re not just here for more reviews; you’re here to communicate with your patients, address their concerns, and thank them for taking the time to leave a review. Besides, Google (and many other review platforms) will reward you for responding to reviews by increasing your page ranking—and isn’t that the goal?
3. Market Your Practice on Numerous Platforms
There are thousands of social media and third-party review sites out there! Getting your practice on as many of these sites as possible can really help your brand awareness. Of course, you will want to make sure the sites you choose are reputable and relevant. You never want your name associated with a spammy or unreputable site!
Having your orthodontic practice visible on multiple reviews and business sites as well as having a profile on all the main social networking sites ensures that your brand reaches more people, and therefore, more prospects.
At eNox Media, we offer reputation management services as part of our orthodontic marketing packages. We understand that it can be a bit time consuming to keep your business profiles up-to-date across all search outlets.
Ortho Marketing Done For You
This is just scratching the surface of ideas to implement in your digital marketing strategy for orthodontists! There are various inbound marketing methods that have proven effective for many practices. As an orthodontist marketing agency, we specialize in helping orthodontists completely transform their online presence with a customized orthodontic advertising plan that uses new patient acquisition costs and number of starts as our main Key Performance Indicators (KPI).
Just like our orthodontic clients, we know you’re busy providing the best experience for your patients while transforming their smiles. If you want to improve your internet marketing strategy, we would love to help.
Want to take your orthodontic marketing to the next level and grow your orthodontic practice? We want to share our knowledge with you!