Design has become an integral part of our modern lives. Whether you're browsing the web, watching TV, or glancing at a billboard as you drive to work, you're being exposed to design (even if you don't realize it). Design had become a way we communicate our ideas, it adds charisma to our products and services, and conveys the personality of your brand. With all this in mind, it's easy to see the overall importance of good design when you're marketing your company; however, here are some specific ways in which good design creates better marketing.
1) Good Design Helps You Communicate Better
Almost everyone knows the expression “a picture speaks a thousand words”. This common idiom of the English language rings true because we are very visual creatures. Are you more likely to watch a “How to” video online rather than read a large chunk of expository text. Well don't worry, you're not alone. Humans are drawn to color, imagery, and typography because they help us compartmentalize information into digestible bite-sized pieces. In this way, good design helps you convey your message on a visual level, one that adds impact, tone, and intention to your overall message
2) Good Design Delivers Conversions
In both print and electronic medias every good design is strategically tempered to guide the viewer through a specific conversion process. This is done by specifically using design elements (such as video, photography, or typography) to create noticeable calls to action that are designed to funnel your leads to to key information points, and ultimately to a place where contact (or a sale) is made. Without design we would lose this unspoken communication structure between you and your leads.
3) Good Design Raises Awareness
& Fosters Your Reputation
Good design can set your company apart from the crowd. As your brand and visual language become more recognizable people learn to associate them with the quality of treatment they have received. People trust big, familiar brands because they convey the long-standing reputation associated with them. Therefore, as the awareness of your branding raises, due to the successful implementation of good design, you foster your reputation with your clientele on a subconscious level. This depends on the feeling of trust between you and your target market, and makes it more likely that your current clientele will become brand enthusiasts that passively market for you.
Design is one of the most impactful elements you can have in your marketing arsenal. Be sure to hire the best creative teams and give them the freedom to work outside your comfort zone. With the right design methods on your side you can help our marketing work for you.