A friend recommends a “new” and “great” restaurant in town. What’s the first thing you do before you make a reservation? Research. You search for the restaurant online using your smartphone or desktop computer and check out their website. You will be able to make an opinion in that moment without even leaving your house. Customers do their due diligence by researching online before calling or even walking in to the restaurant. The same goes for your Orthodontic practice. Your website is the place that perspective patients will meet you and your staff first. They will click around and read your content, scroll through pictures of you and your team, and ultimately make the decision if they would feel comfortable as your patient. Take 5 minutes and look at your website. Does it need help?
Here are the top 5 reasons you should invest in a new website design:
1. Your site looks bad on mobile devices.
Today 68% of healthcare searches start on a mobile device. When researching orthodontists, leads will more than likely visit your site on their smart phone or tablet. A poor experience can be frustrating and turn them away, negatively impacting your google rankings. A smart phone is the most convenient option to search online in a snap, but if your website is not mobile friendly, pictures can look distorted, the spacing of text can look a little wonky, and the pages can be difficult to navigate as a first-time user. Our website developers and design team do all the leg work for you to ensure your mobile site sparkles as much as your website does on a desktop computer.
2. Your site doesn't accurately represent your culture.
Prospective patients want to look at your website and know what to expect when they come to your office. If your style is relaxed and playful, show it! If you are proud to offer services using state-of-the-art technology, boast about it! Prospective patients want to feel the office vibe before they are sitting in your waiting room.
3. High traffic, low appointment requests.
If your conversion rates are low, it’s time to find out why – and fix what you find. Our team is trained to comb through your website and create a plan to boost traffic to your website with meaningful content designed to convert first-time visitors to clients.
4. Your website is outdated.
When you’re searching a specific cat food brand and the website is not easy to navigate or the content is outdated, chances are this meow chow mix isn’t good enough for your Fluffy and you will move on to the next brand. It takes about .05 second (50 milliseconds) for a user to form an opinion of your website- and decide to stay or leave. If your website feels old or outdated, your potential patients will assume your practice is also.
5. You want a competitive advantage.
38% of people will stop engaging with a website if the content or layout are unattractive. Your website is often the first impression someone gets of your practice – you need it to be a good one.
At eNox Media, we have a the team and tools to update and grow your brand and digital footprint. Reach out today to see how we can take your business to the next level of success.