Social media is an incredibly useful tool for businesses to keep the conversation open and flowing with their consumers. From our findings in the Online Review (linked) blog, we know that the majority of consumers flock to social to communicate with brands––whether it be to celebrate or submit a complaint. Although once considered a fad, Social Media stemmed communication is only becoming more standard as platforms evolve to make general communication easier than ever before. As a brand on social, messaging strategy needs to be consistent so consumers can easily find reliable up to date information and beautiful fun imagery from the brands they love.
Pew Research found that two thirds of consumers go to social media for news from brands. More so, specific social platforms have established a general content type and purpose based off of their functionality so the type of news shared on each platform varies:
Facebook should be viewed and used as a jack of all trades kind of communication tools as it is a platform where people are constantly Sharing. Whether it’s photos, live videos, status updates, or events, there’s hardly a limit in sight for what kind of content is considered relevant to the platform. It’s imperative to consider the kind of content your audience wishes to see from your specific brand. The majority of businesses now use Facebook to communicate and share content that helps consumers interact with the brand on a daily basis––making it imperative to figure out how to make your content noteworthy and a direct reflection of your brand.With Business Manager tools at the ready, speaking to consumers as a brand through the platform has never been easier. There is ample room for adding contact and service information about the company and can direct users to the official website at every turn to learn more. Brands should remember the quality over quantity rule and consider posting to Facebook on average 3 - 5 times a week.
This platform is all about reaction. People share bite sized stories in under 140 characters and its core is about quickness and brevity. Like Facebook, consumers flock to Twitter to catch up on the latest but in the least amount of time. Brands are encouraged to utilize Twitters playful spirit by interacting with consumers that are showing love to the brand as well as taking to the platform for timely announcements. Twitter revolves around the concept of trending––so if you miss the opportunity to timely address a topic or make an announcement, the Twitter-verse will notice.
This platform allows for beautiful and captivating imagery and videos to be just a scroll away. Fans follow brands that post aesthetically pleasing content on this platform for inspirational or purely entertainment value. Text on images aren’t a natural fit to this platform and will have your brand standing out like a sore thumb. Brands are encouraged to make their content fit seamlessly into the news feeds of fans so they can appreciate the content and engage with it the way they would with a friend’s.
This platform is the quickest to shy away from those who push too much of a sell. Let your brand aesthetics thrive by creating beautiful, fun, and quirky content that adds value to the feed, rather than force feeding messaging and promos.
It’s never been easier to communicate with the people who support your business. The right social messaging strategy and content types will help foster a stronger connection than ever before––leaving your brand feeling well Liked.