Unless you want a lawsuit on your hands, you must ensure that your website for your orthodontic practice is ADA compliant.

What does ADA compliant mean? ADA stands for the Americans with Disabilities Act and for your website to be compliant, it must be readable by consumers with disabilities that affect their hearing, vision or physical capabilities.

For example, those who are visually impaired, may need to use a screen reader to read the content on your website since they cannot read it with their eyes. In order for your site to be ADA compliant, the content must be able to be read with a screen reader.

There has been some confusion on which types of websites need to abide by these standards, but in fact, it applies to any website that offers information about goods or services. So even if you are not selling any product online, if you are discussing any information about your services, this applies to you.

Orthodontic practices fall within this category since their websites typically explain the procedures and services offered at their practice.

There is no need to worry though. All you have to do is stay up to date with the latest ADA website compliance requirements and implement the necessary steps to meet the industry standards. You can do this by running an accessibility scan of your web pages and third party programs and then have your web developer update your website.

If this sounds a bit overwhelming to you, you can look into hiring a consultant or an agency who has experience creating websites that are ADA compliant and understands the ADA guidelines, like us!

However, you should keep in mind that this is not something that you should procrastinate on, as ADA lawsuits have become one of the fastest growing lawsuits in recent years.

Not sure if you have an ADA compliant website? The team at eNox Media can help.  Call us today to get your free website evaluation.