The onset of COVID-19 was a milestone in telemedicine as it pushed health care professionals, including orthodontists, to incorporate virtual interactions and consultations with patients into their practice.

As things begin to normalize, it’s important to not only consider the impact of virtual consultations within your practice, but the impact you have within your virtual waiting room – a.k.a. your online presence.

Telemedicine is more than a temporary fix to a sudden problem, it’s an opportunity to pivot the way you practice medicine and showcase your adaptability. If you plan to keep this modality of patient interaction, It’s time to take a step back and shine up your virtual brand.