Raising the PeriscopeI had to purchase an upgraded Android phone to handle Periscope, but I guess I should plan to always update sooner than later. It’s the cost of doing business, and we at eNox Media need to follow this situation more closely.
Similar to Meerkat, Periscope is also a fast loading and intuitive app. In contrast to Meerkat, Periscope pulls up all your Twitter contacts who Periscope, AND it has a true search of the Twittersphere.
Periscope basically needs you to go live. There is no scheduling, as in Meerkat. If you want to prep your viewers, you have to promote in other means like Twitter, e-mail, web, or other social.
The Periscope PerilIn Part 1, I promised a warning to Periscope, so here’s the deal. On August 5, 2015, Facebook announced that it would make live streaming video available to celebrity accounts. To some degree, who cares? But, it’s highly-likely that this is a prelude to offering this service to all Facebook users as well. What would it look like? Perhaps an app that like Periscope, can draw on its own 1.44 billion monthly active users (March 31, 2015). Twitter - 302 million active (May 2015). Talk about market dominance. So Meerkat - enjoy it while you can. Periscope, do great things and quickly - keep watching over your shoulder for Zuckerberg’s camp.
ConclusionsBottom line is … download both Meerkat and Periscope apps and see for yourself. Chances are, you will spend more time with Periscope. We predict that the attention to Meerkat will continue to dwindle, but some proponents will keep it alive for a long time. Neither company has monetized their service, but we expect that especially for Meerkat, it will be necessary to sustainability.
We plan to study what retail is doing with both Meerkat and Periscope. What about the healthcare industry or mom-and-pop shops? We can see real estate being a hot topic. Give a tour of a home right from your phone - sweet. Who are the accounts to follow on each? Tweet them to @enox and we will check them out.