There are many different types of marketing content one can use for their website. Picking a couple of these types can help drive new leads that then turn into sales. Before we share the different types of content that will drive traffic to your site, here are some tips to know:
- Don’t try all the examples of content that will be shown. Practice one or two forms of content and keep replicating them until you have mastered it. Spreading yourself thin can result in low quality content.
- Try something new. If you never try anything new, you could be missing out on an element that may benefit your business. You don’t need all the latest and greatest equipment or applications. Keep it simple, but be sure to try out new features regularly.
- Stick to a schedule. Make sure you have a plan for when you’ll post content and what platforms your content will be on. If you have no plan, how can you hold yourself or your team members accountable?
- Have fun! The opportunity to produce different types of content is exciting.
Publishing content in a blog format is one of the most mainstream and popular ways for businesses. Part of the reason is blogs are one of the most ideal ways to improve SEO and drive more organic traffic to your website. In addition, blogs give you the ability to foster relationships with potential and current customers. One of the biggest things to consider when writing a blog is keyword research. This step needs to be strategic. You want your website content to align with user search. In other words, you want to include keywords in your content that users are already searching for. If you have the right keywords in your blog, your content will show up on search engines, like Bing and Google, when people are searching for you. Posting blogs regularly can help you to maximize your marketing budget, as this type of content is relatively low cost.
Through infographics, your company can create a visual of valuable information. Infographics may include data, statistics or general information on any given topic. These are a fun, engaging type of content often created to simplify complicated topics and make information more digestible for readers. When designing infographics for your business, pick the topics wisely. Some topics are better represented in infographics than others. Generally speaking, statistics and number data are best illustrated with this form of content.
Every great marketing department utilizes video content in today's digital ecosystem. As the average person’s attention span is steadily decreasing, video content has the ability to catch a target consumer's attention. Whether you create long form or short form video, make sure you are providing value to your consumer. For example, you can create an instructional video that highlights a particular product or explains a specific service or process. The video may provide a detailed analysis on the product or service, and show how this offering would make the consumer’s life easier. Depending on the topic of your video, try to keep them no longer than 2 minutes total. If done well, videos can be very persuasive.
Many businesses use case studies as a valuable type of content marketing to showcase previous successes. Case studies provide real world application experiences of your services or products. If you decide to use case studies, pick clients who your products or services have benefited notably. Additionally, you need to work with clients or customers who are willing to give their consent to be used as the subject of the case study, as well as a few insights that show how your business has helped them succeed. Including testimonials with your case studies can make them more effective too!
Here is a quick guide for case studies:
- Compose a synopsis of the study and a preview of the result.
- Clarify the difficulties that you needed to overcome and/or the issues that the customer faced.
- Explain the solution that you provided. Make it clear and concise and include detailed steps.
- Discuss the results of your solution and the ways in which it was effective for the client.
- Give a conclusion and end with a strong call to action.
Podcasts have been extremely popular in the past five years and the technologies used to produce podcasts have improved significantly. Podcasts are a great way to provide a different form of content in a cost-effective manner, because all you really need is a good microphone and some general technical knowledge. A benefit of podcasts is they’re easy to listen to on-the-go. People tune in to podcasts during their commute and/or exercise routine. A single podcast gives you the ability to produce numerous examples of content. For example, you can break parts of the podcast into smaller sections for social media. A 5 second audio clip with a visual can provide value to your audience in a convenient format.
Social Media Posts
In the current digital marketing era, content reigns king. Part of the digital marketing empire is social media. Social media allows businesses the ability to reach their target audiences in a way they never could have in the past. Businesses should be utilizing the free different social media platforms like Instagram, Facebook and Twitter. All these platforms have the ability to help your business engage with new leads and build relationships with current customers. One of the most important parts about social media posts is to have a mixture of promotional and informational content. If you have too much promotional content, you will lose the interest of your consumers. So always try and provide as much value as you can in social media posts.
If you have any questions regarding different content for your website, we have the answers. Content marketing is important, and we understand it can be tricky to master in the beginning. That’s why you should leave it to us—the masters!