Facebook Ads Vs. Google Ads: Which one is best for your orthodontic practice?
If you’ve looked into how to attract more patients to your orthodontic practice, you’ve probably heard of both Facebook advertising and Google advertising. But how do you know which type of ads will help you meet your practice’s goals? Here’s everything you need to know (from award-winning digital marketers who run both types of ads… […]
Key Design Elements Essential for Mobile First
In 2022, you’re probably aware that a lot of your website visitors are using mobile devices to find and access your website. Ideally, your orthodontic website is easy for users on mobile devices to find, navigate through and take action. How do you ensure that your orthodontic website is optimized for mobile search? Here’s what […]
Why Your Content Management System Matters
The right CMS (content management system) can make life a lot easier when it comes to managing content on a website. A CMS enables you to publish, edit and modify any digital information on your website – with a minimal learning curve. At eNox Media, we use WordPress as our CMS of choice, because it’s […]
Top 3 Tips to Gain New Patients & Boost ROI for Good
What can your practice do to attract new patients, boost ROI, and start meeting your business goals? We have the top 3 tips to ensure that your exam chairs are filled and your brand is at the forefront of your prospective patients’ minds. (And spoiler alert: we can do all of these things for your […]
It’s Good Business to Have an ADA Compliant Website
An estimated 26% of adults in the U.S. have some type of disability (CDC.) A large number of your existing patients and the potential patients in your target audience may have a disability of some sort. In today’s digital world, when most of your new patients are searching for you online before visiting you, your […]
What kind of social media posts get the highest engagement?
Whether your practice is new to social media, or you already have a Facebook page but aren’t receiving the type of engagement you were hoping for – deciding how to step up your game and boost your social media engagement rate can take some expertise. How do you know which types of social media posts […]
How to Get the Most Out of Your Google My Business Page
Is Google My Business (GMB) all that important when it comes to marketing your practice? Consider this, recent studies show that 86% of online customers use Google to find a local business. If your Google My Business page isn’t properly optimized, you could be missing out on 86% of the potential patients who search for […]
How to Create the Ultimate 2022 Orthodontic Marketing Calendar
As we forge ahead into 2022, let’s take a moment to applaud your marketing efforts for 2021. Did you increase your patient leads? Run a successful Facebook ad campaign? Congratulations! Those are both awesome achievements! Ones that often require a lot of brainstorming, research, and planning. If you’ve done all that in 2021, you may […]
How do blogs help SEO?
A question we get often from new clients is “Do I really need to have a blog?” To which our answer is always a resounding “Yes!” So, today we want to address – should you keep your website content static forever? Or does posting blogs regularly help SEO? Think of it this way, Google’s job […]
Webinar: Optimizing Your Website for Virtual Consultations with Smile Snap
Adopting new technology into your practice requires an investment of time, money, and resources. We understand this! That’s why we want to help you get the most out of your partnership with Smile Snap. In 2020, during the onset of COVID-19, we partnered with Smile Snap to implement virtual consultations for our clients as we […]