Branding & Responsive Website Design
Fishbein Fundamentals is an initiative of Fishbein Orthodontics which provides professional development opportunities for orthodontists and their primary management teams. For this program we developed a presence that is both unique and reflective of the parent branding of Fishbein Orthodontics. We developed a microsite highlighting the inaugural event and driving visitors to purchase tickets. Coordinated collateral was designed to support the teams’ adverting efforts which ultimately led to a sold out event.