Responsive Website Design and Updated Branding
Fishbein Orthodontics has been an amazing client to work with, so we leapt at the chance to be able to design their second website with us. Since we began working with Dr. Fishbein in 2015, their practice has grown exponentially, and it was time to update their site to match how their brand has evolved.
As one of the fastest growing orthodontic practices in the Southeast U.S., Fishbein Orthodontics needed a site that could grow with them. We wanted to take specific care to exemplify the fun, unique value of their brand and high level of patient experience they take pride in. It was also important to the client, and to our team, that the quantity of the offices didn't lend to a "chain" like feel.
We used familiar brand elements paired with a modern, dynamic spin to maintain the fun, cutting edge brand personality their patients are used to. Imagery of the doctors, team members, and actual patient photos are used deliberately help to keep their authentic personality at the forefront of their site. To help offset the concern of the number of locations being overwhelming, we incorporated location technology to highlight the nearest location to the user at all times.
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