Fishbein Orthodontics is a leading provider in the Pensacola area, the largest Invisalign provider in the Southeast, and one of our favorite long time clients (don’t tell the others). We’ve been working with owner Dr. Ben Fishbein and COO Amanda Floyd since Dr. Fishbein purchased the practice from another orthodontist over 8 years ago. Since that time the practice has grown to more than 8 locations across Northeast Florida with five doctors serving them.

We’ve been honored to work with the Fishbein team in defining and showcasing their brand from its inception to today, and incorporating that brand into their other business units such as Fishbein Fundamentals, their in-office orthodontic marketing conference; and their philanthropic arm, The Fishbein Foundation. 

Most recently, we launched a refreshed version of their website, bringing their brand into the next step of its evolution from Fishbein Orthodontics toward fully becoming FishOrtho. The design blends an “under the sea” experience with SEO charged content and a fun personality that lends to their actual in-office experience.