paid advertising
Paid Advertising Services to Reach Your Audience
PPC marketing provides immediate access to your prospective patients (as opposed to organic search) and allows you to optimize your ads within seconds. While organic search is also a fundamental part of a powerful marketing strategy, it can take days, weeks or months for Google to take your organic efforts into account.
Paid advertising ensures that you’re reaching the right people, at the right time.
With paid search marketing, your ad spend is intentional. You’re not relying on organic search results to display your advertisement. We can create a comprehensive strategy to determine who your advertisement should reach, when it reaches them, and where it reaches them.
Target your specific audience, using custom demographics and geographical location derived from market research.
PPC advertising allows you to retarget viable leads, continue optimizing ad copy to align with your prospective patients’ searches and refine your approach based on the ad’s performance, without exceeding your budget.
It sounds like a lot, we know. Your team may not have the time necessary to dedicate to your paid ads strategy. That’s why we’re here to help you manage your Google ads, Facebook ads, and display ads.
Types of Paid Ads We Specialize In...
With over 63,000 Google searches made per second (or 3,780,000 searches per minute), Google Ads campaigns can be considerably rewarding if they’re created and optimized strategically.
You need the market data that guides your budget and your targeting strategy, based on your marketing goals, your audience’s behavior, and your competition’s current advertisements.
We create compelling landing pages that incorporate target keywords and prioritize the user experience to increase conversions and get your practice more starts.
Facebook and Instagram allow for a uniquely-targeted advertising approach, with audiences narrowed down by their behaviors, occupation, interest, income, and family structure.
The majority of your prospective patients are already scrolling through their Facebook and Instagram feeds daily, which means your audience is already present and receptive on these platforms.
To create effective ad campaigns, your brand needs content personalized to each of your specific audiences with high-quality visuals that resonate with your audience and trigger advertising algorithms.
We create ad retargeting campaigns that display your advertisements in front of users who were previously interested in your services or offerings, but didn’t take action yet. Ad retargeting gives your brand another chance to connect with viable leads, by providing relevant information and keeping your practice top-of-mind to solidify brand recognition with potential new patients.
Our ad retargeting strategies are focused on encouraging users who were previously interested in your site to return to your site, before they become a “cold” lead.
Display advertisements are small, graphic advertisements that can be displayed on any website that your prospective patients are visiting. Display ads are intended to be visually-captivating for users and generally feature a strong call-to-action to drive more traffic to your practice website.
We create display ads using geofencing features to target new patients in specific locations—around your practice or your competitor’s practice. This type of PPC advertising is highly-effective for retargeting users and maximizing your website visibility in the right places.
Reach Your Prospective Patients
We are an experienced PPC agency that has helped a number of successful orthodontists to reach a much larger audience than they were reaching solely through their organic efforts—or through an ineffective strategy.
We utilize a mix of PPC in our advertising services to market your practice on the most rewarding media platforms. We begin with a complimentary discovery session to determine the best approach for your specific market and individual marketing goals.
We’re proud to be Google Partners.
As Google Partners, we are certified experts in Google advertising. Only about 10% of marketing agencies in the world are recognized as Google Partners!
Through the Google Partner program, we stay up-to-date on the latest Google Ads trends and features – to help our clients get the maximum return on their ad spend.
Orthodontic Paid Advertising FAQs
Which advertising platforms are right for my orthodontic practice?
That depends on your market, audience, and goals. We offer Google Ads, Facebook and Instagram advertising, retargeting, and display ads. We’ll help you identify where to focus instead of spreading your budget across every platform.
How much should my practice spend on paid advertising?
There isn’t one budget that fits every practice. Your location, competition, and growth goals all matter. We start with a discovery session to understand those factors and discuss a realistic approach.
Can you help if my current ads aren’t bringing in inquiries?
Yes. An ad click is only part of the picture. Your targeting, messaging, and landing page all influence whether someone takes the next step. We can discuss your current approach and where it may need attention.
Do I still need SEO if I’m running paid ads?
Paid advertising and SEO serve different purposes. Ads can put your practice in front of potential patients while organic visibility develops. The right balance depends on your goals.
What’s the first step?
Request a free digital audit. We’ll talk about your market, goals, and advertising needs.
Ready to reach the right people?
Want to expand the reach of your website and start seeing more starts from your paid advertising strategy? Let’s get started with a complimentary discovery session.
"*" indicates required fields
"*" indicates required fields