PPC marketing provides immediate access to your prospective patients (as opposed to organic search) and allows you to optimize your ads within seconds. While organic search is also a fundamental part of a powerful marketing strategy, it can take days, weeks or months for Google to take your organic efforts into account.
Paid advertising ensures that you’re reaching the right people, at the right time.
With paid search marketing, your ad spend is intentional. You’re not relying on organic search results to display your advertisement. We can create a comprehensive strategy to determine who your advertisement should reach, when it reaches them, and where it reaches them.
PPC advertising allows you to retarget viable leads, continue optimizing ad copy to align with your prospective patients’ searches and refine your approach based on the ad’s performance, without exceeding your budget.
It sounds like a lot, we know. Your team may not have the time necessary to dedicate to your paid ads strategy. That’s why we’re here to help you manage your Google ads, Facebook ads, and display ads.
With over 63,000 Google searches made per second (or 3,780,000 searches per minute), Google Ads campaigns can be considerably rewarding if they’re created and optimized strategically.
You need the market data that guides your budget and your targeting strategy, based on your marketing goals, your audience’s behavior, and your competition’s current advertisements.
We create compelling landing pages that incorporate target keywords and prioritize the user experience to increase conversions and get your practice more starts.
We are an experienced PPC agency that has helped a number of successful orthodontists to reach a much larger audience than they were reaching solely through their organic efforts—or through an ineffective strategy.
We utilize a mix of PPC in our advertising services to market your practice on the most rewarding media platforms. We begin with a complimentary discovery session to determine the best approach for your specific market and individual marketing goals.
Want to expand the reach of your website and start seeing more starts from your paid advertising strategy? Let’s get started with a complimentary paid advertising analysis.