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Word-of-mouth referrals only go so far. Your practice needs to maximize its local, organic and technical SEO efforts to extend the reach of your online presence. Your website is an opportunity to secure new patients that otherwise won’t know your practice exists.
Before you can successfully convert your online visitors to in-office patients, your website has to attract those visitors. Otherwise, your prospects will end up at your competition’s door. You need an expert SEO strategy that heightens your online visibility, ensuring that your brand and website are front-and-center for prospective patients in your area.
Our goal is to make sure your website is displayed on organic search results and on the “local pack” (the top 3 search results) to maximize your exposure and secure patients who are already looking for your services.
With nearly two decades of experience providing professional SEO for orthodontists and small businesses, our approach is fine-tuned to ensure that your marketing dollars are used most efficiently.
Your website content needs to align with user search intent. In other words, your content needs to include the specific keywords and phrases that your prospective patients are using to search for you. We complete thorough keyword research to identify relevant keywords and search queries that we use to structure your website content and provide your users with the information they’re seeking.
Local SEO for orthodontists involves your local business listings (Google My Business, Yelp, Facebook, Apple Maps). These listings must be optimized properly to ensure that the information is listed accurately and your practice information (name, address, phone number) is consistent across all listings.
Your citations impact your search rankings and enable your prospective patients to show up at the right door or call the right phone number. Truth is, your business is probably listed on a handful of websites that you aren’t even aware of.
If you want your practice to be perceived as a trustworthy business (by search engines and new patients), every one of your listings needs to be up-to-date and verified. Your listings require ongoing reputation management to solidify your practice as an established, legitimate business.
The architecture of your website (your code optimization strategy, meta titles and meta descriptions, canonical tags, and URLs) has an immense impact on key performance indicators such as speed, crawlability, and ultimately your search ranking.
While we’re developing your site, we consider the following orthodontic SEO technical elements:
Social media has become an integral part of every practice’s online presence. Blending your social media presence into your overall organic SEO strategy can effectively increase the reach of your website.
We develop social media content strategies focused on promoting blogs and different service pages to direct traffic from our clients’ social media pages to their website. Through social media integration, we help your Facebook and Google My Business listings show up on organic search results to increase your overall rankings.
Statistically speaking, the chances of your prospective patients using their mobile devices to search for your practice are higher than ever before. Your website needs a thoughtful design, optimized for your virtual visitors’ mobile experience.
As of 2020, Google switched to mobile-first indexing for all websites. That means your website needs to be mobile-optimized if you want to be visible when new patients search for you.
We use strategy and data to determine the best layout for your mobile-first website, while prioritizing the user experience and working with Google’s search ranking algorithm to benefit both local and organic search rankings.
We are an experienced orthodontist marketing agency providing the expert ortho marketing solutions you need to attract more patients.
Request your complimentary digital audit from us!