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Your story is your unique selling point. Your story is the reason a new patient chooses you over your competitor. And your brand is how your market audience perceives your story.
The essence of who your practice is, its history, core values, team culture, and the unique message it conveys to your patients, is represented throughout your branding.
Your entire presence, from your website design to your patient communications and community involvement efforts, should represent your brand.
Your branding is an opportunity to connect with your patients—new and existing. It connects you with your practice, and your practice with your patients.
Whether you’re in need of full branding from the ground up, or you’re an established practice looking for a refresh, we have the expertise you need to get the results you’ve always wanted.
Your practice name and tagline are incredibly valuable. You only have a few words to convey your brand identity and leave an impression on your audience. That means you have to make every single word count.
We do the market research to determine the right tone to resonate with your audience. We consider SEO, your office locations, your brand promise, and your specific target audience when we develop ideas for your practice name and tagline.
Your logo is one of the most prominent representations of your practice. Your logo design is featured on all of your marketing materials—business cards, digital advertisements, brochures, t-shirts and promo items. Everywhere you promote your practice, your logo is on display.
We design logos that encompass your brand identity, while leaving a memorable visual that your patients will recognize.
We create your style guide to establish a standard for your branding materials. This way, your brand is represented consistently on all platforms and is easily recognizable by current and prospective patients.
Your style guide is essentially your branding manual. It includes every element of your branding (color scheme, logo design, brand message, tone and typography) to keep your presence unified, across-the-board. This also includes your branded print materials: your stationery, new patient folders and business cards.
Every orthodontist will say they provide exceptional patient care, so how does your approach to patient care stand out from the rest?
Your brand voice is not so much what you say, but how you say it. We develop brand voices that speak to the professional, formal, informal, friendly, witty, or uniquely-comedic tone you want your practice to communicate.
Every practice is one-of-a-kind with a different story to tell. If you aren’t sure what your differentiating “it” factor is, we’ll help you identify it based on your unique story and your target audience.
Ultimately, you will receive a custom brand uniquely tailored to your practice and designed to resonate with your target audience.
We are constantly working on building new products. Drop us a line so we can tell you more about our recent work.