Founded in 2001, enox was built on a vision: to bring warmth, emotion, and hospitality-driven marketing to an industry that, at the time, felt cold and purely informational.

Before stepping into orthodontic marketing, our founder, Malcolm Bowen, was working with hospitality brands and small businesses, crafting digital experiences that resonated on a human level. He saw a glaring gap in healthcare marketing — medical and dental websites were overlooking the emotional connection that drives patient decisions.

Malcolm saw a need for fresh, consumer-first orthodontic marketing that honored not just the science, but the heart behind every practice. When renowned orthodontist, Dr. Randy Feldman, came on board in 2003, he embraced that vision wholeheartedly and was eager to push creative boundaries for his practice. 

The name “enox” comes from the Latin phrase meaning “from night,” a tribute to Malcolm’s night-owl nature —  his most creative ideas often struck in the quiet hours of the night. 

Fast forward to today, and that spirit of innovation and service still defines us. We’re a small team by design,  ensuring that each of our experts can be fully invested in your brand and projects, ready to adapt and evolve with your needs. 

Your practice is more than a business — it’s your passion, your legacy, your impact — and as a small business ourselves, we get it.