So you’re debating whether you should partner with a digital marketing agency, or stick with your current marketing plan. Here’s one way to determine if it’s the right choice for your practice: are you currently seeing the results you want to see from your marketing efforts?
If not – all signs point to yes! When over 9 million Americans start orthodontic treatment every year – there’s certainly no shortage of new patients. Your practice just has to reach them. Digital marketing helps you build a name for your practice online, and reach people who you otherwise wouldn’t be able to reach.
Here are just a few benefits of hiring a digital marketing agency (like eNox Media !)
Nowadays, digital marketing is marketing. In fact, survey results from the American Marketing Association show that “digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% growth over the last year alone and is projected to grow by another 14.7% in the next year.”
Digital marketing is only trending upward, and that’s because consumers are choosing digital. People take to Google, Facebook and Instagram to search for the nearest business, compare businesses, and ultimately, choose a business.
If your practice isn’t visible on the internet, you won’t even make it in the running for “orthodontist near me”. It’s the harsh truth! 80% of local searches convert. That means 80% of potential patients who search for an orthodontist will book their initial exam with them. Online visibility is critical.
Your focus should be on providing the best quality of care for your patients. You shouldn’t have to worry about building your online presence, creating your website, or running targeted ads on your own.
You may not have a team member who’s well-versed in digital marketing or has the tools, resources and knowledge necessary to put you on the map.
You don’t have the time to learn the ins and outs of digital marketing, and you shouldn’t have to! Just as you and your team are experts in orthodontics, your digital marketers are experts in marketing. We know the most cost-effective, measurable, profitable ways to market your practice.
If your practice website doesn’t show up when a prospective patient searches for an “orthodontist near me”, you’re missing out on a chance to gain a new patient.
Your website content, business listings, site speed, website design, mobile optimization, on-page and off-page SEO – they all contribute to your website ranking and dictate whether your website is displayed on local searches. Showing up on page 1 is key to securing patients over your competition.
Paid advertisements also prove highly-effective for attracting new patients. Your practice can run creative, compelling ads on Facebook, Instagram and Google to put your practice, promotion and/or services directly in front of your target audience. Paid advertisements are guaranteed to reach your defined audience and tend to yield almost instant results.
A digital marketing agency knows how to optimize your website and business listings, create and run highly targeted advertisements, and measure results to continue optimizing and improving strategies. This secures you a lot more patients than you’d secure through word-of-mouth alone.
The right digital marketing agency will help you earn back your return on investment, by bringing in more patients and boosting your profit margins.
Spending some money on an experienced marketing agency now will prove rewarding in the long run. Your marketers will help guide you, consult with you and create solutions that enable you to reach your business goals, while staying cost-conscious and cost-effective.
We know the most profitable digital marketing routes, like pay-per-click advertising and organic search strategies. We advise you on the right path for your market and business goals, based on current trends, competitor research, and tried-and-true techniques gathered over years of experience.
Well we are, at least. We genuinely enjoy the relationships we build with our clients. That’s a part of our love for the job. It’s not going to be an awkward business transaction with us. We want to get to know you and your team, and make every meeting enjoyable. That’s how the best long-term orthodontic marketing partnership is made!
We’ll be involved as much (or as little) as you’d like. We provide custom solutions, so you only take what you need – in terms of branding , SEO, and paid advertising.
Your digital marketing team is your partner in sustainable growth! If you’re looking to grow your practice, stay ahead of your competition, get your brand out there and build a strong reputation in the community – you should hire a digital marketing agency.
eNox Media has a near 20 year proven track record of success meeting the unique needs and goals of all types of practices. We identify your goals, then create a plan to help you meet them – then we set new goals to grow your practice at scale.
Ready to see the results you’ve been looking for? Book a complimentary discovery session with us!
Secure more leads through your website. Let’s get started with a complimentary website audit.