Amanda, our VP of Marketing & Operations, joined Jill Allen on the Hey Docs! podcast, one of our favorite listens for all things orthodontic marketing, branding, and business.

You’ve probably tuned in before, but if not, Hey Docs! is hosted by Jill Allen, founder of Jill Allen & Associates and a go-to consultant for orthodontic practices nationwide.

In their most recent episode, “Branding That Clicks”, Jill and Amanda break down what it really takes to build a brand that patients trust, and what might be holding you back.

You can listen to the full episode on Spotify, Apple or Youtube! 

Here’s a quick recap of what they cover:

Consistency builds trust.

Amanda explains the Mere Exposure Effect: the idea that the more patients see your brand (in a consistent way), the more familiar and trustworthy you become. That’s why aligning your website, social media, and in-office experience is key.

Your website should feel like your practice.

Whether your office is high-energy and lively, or relaxed and spa-like, your online presence should reflect that experience. Patients want to know what to expect, and your website sets the tone before they walk through the door.

The biggest website mistakes (and how to fix them):

• Too many competing calls-to-action
• Social links in your header (AKA exit signs!)
• Broken forms or phone numbers
• Generic content that doesn’t speak to real patient concerns
• No clear path to take the next step

In the episode, Amanda shares how to simplify the experience, write with patients in mind, and prioritize mobile performance.

Sometimes, texting > phone calls

Busy parents want to check things off their list and keep it moving. Texting, fast follow-up, and clear next steps go a long way in meeting patients where they’re at, and turning leads into appointments.

Want to do your own brand audit?

• Do a test appointment request on your site.
• Ask a friend (who fits your target audience) to review your website.
• Open your website, Instagram feed, and printed materials side by side. Do they feel like a cohesive family? If not, it might be time for a refresh.

This episode is packed with real-world examples, actionable takeaways, and insight into what today’s patients actually care about when choosing an orthodontist.

Listen to the full episode on Spotify or Apple.

And if you’re ready to tell your story, we’re here to help with branding, website design, and a custom strategy that actually drives new patients to your doors. Let’s start with a discovery call.