When any widespread crisis ensues, such as the recent situation of COVID-19, it’s inevitable that the economy is in some way affected. This means consumers, such as your current and future patients, must change their behaviors to suit new circumstances.
In order to remain relevant and competitive, your practice must adapt to the changes in consumer needs and behaviors by quickly adjusting your communications and offerings to suit your patients’ needs.
Your practice may be limited in its ability to acquire new patients right now, but connecting with existing patients and ensuring that they are happy is equally important. The way you tailor your messaging to your current patients can both ensure future referral opportunities and foster positive brand recognition among your community.
So, what can your practice do to keep existing patients engaged, reassured, and in-the-know?
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