branding services
Tell your story
Your brand is more than a logo, and more than a look. It’s your story.
Tell your story through a brand that’s recognizable, consistent, and true to who you are. Whether you’re defining your brand for the first time, refreshing an outdated identity, or tackling a complex rebrand, we’ll guide you from concept to rollout.
Don’t risk the investment you’ve already made in your practice by not thinking through your branding. Your brand is how patients remember you, and why new patients choose you over your competitor.
We build brands that stick
For more than 20 years, enox has helped orthodontists like you build brands that resonate, differentiate, and bring more patients through the door.
We help you understand your market, define and highlight your unique value propositions, then create a cohesive brand that sticks with your patients and stays recognizable across all platforms.
Our partnerships are regionally-exclusive, which means your brand and website are uniquely yours — never shared with another orthodontist in your market.
Our award-winning collaborative approach starts with a multi-step discovery process to define your brand personality, visual language,and value proposition.
What a strong orthodontic brand can do:
- Boost practice awareness
- Bring new patients to your doors
- Differentiate you in a competitive market
- Bolster your team's pride & culture
- Build trust between your practice and the community
- Connect your office experience with your online experience — and leave a lasting impression
Rebranding?
We’ll guide you through it.
Your practice has evolved over time — has your brand kept up?
A rebrand is more than a fresh look. It’s a strategic evolution to align your practice with today’s market, while retaining the trust and recognition you’ve built in your community.
How to know when it’s time for a rebrand:
- Your brand isn’t attracting the right patients anymore.
- Your brand feels outdated and no longer represents your practice.
- Your audience isn’t connecting with your messaging like they once were.
A rebrand should refine and refresh your image — without losing what makes you great.
We’ve helped practices successfully navigate highly-complex mergers and rebrands. Our team is here to make it a seamless rebrand, handling each phase of your project intentionally, gently, and consistently.
Find out how we helped Nth Degree Orthodontics merge two legacy practices and create an entirely new brand during one of the most challenging times in healthcare history.
How we build your brand...
Your practice name and tagline are your first touchpoints. You only have a few words to convey your identity, and leave an impression on your audience.
Partnering with you from day one, we simplify the process, starting with market research to pinpoint the right tone and visual to resonate with your audience.
We listen to your vision and brand promise, and consider SEO, your locations and your specific target audience to bring you fresh ideas and help you create an identity that feel authentically yours.
Your logo is one of the most prominent representations of your practice. It’s featured on all of your marketing materials — business cards, digital & traditional ads, brochures and swag — inside your office, and online.
Everywhere you promote your practice, your logo is on display and gives you an opportunity to connect with new patients.
We design orthodontic logos that encompass your brand identity, while leaving a memorable visual that your patients will recognize throughout the community.
We create your style guide to establish a standard for your branding materials. This ensures that your brand is represented consistently on all platforms and is easily recognizable by current and future patients.
Your style guide is essentially your branding manual. It includes every element of your branding (color scheme, logo design, brand message, tone and typography) to keep your presence unified, across-the-board. This also includes your branded print materials: your stationery, new patient folders and business cards.
Every orthodontist will say they provide exceptional patient care, so how does your approach to patient care stand out from the rest?
Your brand voice is not so much what you say, but how you say it. We develop brand voices that speak to the professional, formal, informal, friendly, witty, or uniquely-comedic tone you want your practice to communicate.
Every practice is one-of-a-kind with a different story to tell. If you aren’t sure what your differentiating “it” factor is, we’ll help you identify it based on your unique story and your target audience.
We create brands worth
talking about.
Own your identity with a custom brand that works as hard as you do.
Molen Orthodontics
Fishbein Orthodontics
Bay Rocket
First Impression Orthodontics
The Consortium of Florida Education Foundations
Cool Braces
Hungry for more top-notch designs?
We’re constantly working on building new products. Drop us a line so we can tell you more about our recent work.
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