Blue Wave Orthodontics is a practice with more than ten locations across three counties. Developing their branding presented a particular challenge, as the practice is the merged vision of two stand alone orthodontic brands: Feldman Orthodontics and McDowell Orthodontics. Throughout the creative process ensured the marriage of both identities while still developing a fresh, modern brand which reflects the exciting and progressive personality of the practice.
In addition to branding, we developed a contemporary, responsive website and integrated campaigns to present the new company to the public. We continue to serve Blue Wave with inbound marketing, coordinated social media efforts, and general creative support.