Buttram Orthodontics, a cornerstone of Panama City for over 30 years, came to us in need of a new website that tells their story, highlights their longstanding presence in the community, and provides a positive experience for both existing patients and new patients.
We partnered with Dr. Buttram and his team to create a site that encapsulates the lively, beachy spirit of Panama City through design and imagery, while ensuring a mobile-first, user-friendly experience and strong SEO strategies to get their website in prospective patients’ hands.
Key Points of this Project
A Vibrant, Beachy Design Reflecting Community Spirit
Balancing aesthetic appeal and a sense of luxury, we opted for a minimalistic, beachy design that speaks to the premium quality of Buttram Orthodontics’ care, while also speaking to the vibrant Panama City community.
The beachy aesthetic not only reflects the local community but also creates a friendly and inviting atmosphere reflective of their in-office experience.
SEO Excellence to Attract New Patients
In a highly competitive market, visibility is crucial. We implemented a robust SEO strategy throughout the site, incorporating keyword-rich content and optimizing for local and organic search in order to enhance Buttram Orthodontics’ online presence.
Showcasing 30 Years of Excellence
With a legacy spanning three decades, it was essential to highlight Dr. Buttram’s extensive experience and dedication to the community. We crafted content that celebrates their achievements and emphasizes their commitment to the community, with dedicated modules on the home page as well as practice-focused pages, like “Why Choose Us” and a full doctor bio page.
Highlighting the practice’s experience helps to build trust and credibility with potential patients and existing patients.
Social Media Integration for a Connected Experience
To create a cohesive digital presence, we integrated a dynamic social media feed that updates in real-time, showcasing the latest updates, patient stories, and community involvement. This feature allows Buttram Orthodontics to maintain an active online presence and engage with their audience consistently across multiple platforms.
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