Drs. Angie and Chris Canales, a husband-and-wife team of board-certified orthodontists, partnered with us to reimagine their digital presence into one that feels as modern, welcoming, and family-first as their practice itself.
With offices in Alabaster and Gardendale, AL, Canales Orthodontics is recognized for its warm, conservative approach, veteran- and female-owned leadership, and advanced technologies that provide thoughtful care for patients of all ages.
Their previous website didn’t capture that story. As Dr. Angie put it, “There’s no movement. It looks dated and needs a desperate makeover!” Our goal was clear: create a vibrant, intuitive site that reflects their personality, showcases their values, and makes it simple for new patients to take the first step toward treatment.
“We reached out to Enox after several recommendations from friends and colleagues to assist us with creating a new website for our orthodontic practice.
From the very first point of contact, the team at Enox has been highly attentive and responsive. Before starting the design process, they spent a lot of time asking questions to get to know us, our team and our practice. They were able to take the answers to those questions and create a very personalized website that clearly shows who we are and what our practice is all about.
They are organized, efficient and get the job done on time! Most importantly, they care about getting even the smallest of details just right for you!
We have been very pleased with our experience at Enox and would happily recommend them to our friends and colleagues.” -Dr. Angie Canales
Key Points of this Project
Showcasing a Family-Owned Legacy
At Canales Orthodontics, every smile is treated like it belongs to family. We translated this philosophy into a website that reflects their private, family-owned identity and celebrates their role as a trusted part of the community.
Real photography of patients and the Canales team became the centerpiece of the design, creating an authentic, approachable experience that instantly feels genuine and local.
Designing for Modern Care & Advanced Technology
Drs. Angie and Chris emphasize state-of-the-art treatment methods like custom digital appliances and clear aligners. To reflect this, we designed a sleek, mobile-first site with dynamic animations, bold colors, and intuitive navigation, ensuring the digital experience matches the advanced, high-quality care offered in their offices.
Making an Easy Experience for New & Existing Patients
People don’t want to “dig” for answers. We streamlined the site architecture into a clear menu intuitively categorized for users to learn about the practice, for new patients to get the info they need, current patients can easily find resources, and anyone who needs to contact the practice can get there in just two or three clicks.
Prominent CTAs (“Book Consultation,” “Locations,” click-to-call phone numbers) make it effortless to take the next step, no matter which path you take. We also featured a 1-2-3 “Get Started” section that slides to the next step on scroll, guiding prospective patients from virtual consultations to no-pressure evaluation.
Capturing Community & Patient Voices
Community pride runs deep at Canales Orthodontics. We built sections dedicated to their local involvement, paired with photo feeds to highlight their active presence.
Glowing patient reviews were woven throughout the site, reinforcing trust and showing that real families in Gardendale and Alabaster love and recommend the Canales team.
Driving Growth with Ads & SEO
To maximize impact, we paired the website launch with custom-designed Meta and Google Ads campaigns that reflected the practice’s colorful new brand and warm patient-first message.
On the SEO side, the site was built with optimized content and structure to boost visibility in competitive local searches like “orthodontist in Gardendale”, “braces in Alabaster”, and beyond.
Designing a Mobile-First, Future-Ready Experience
Whether a parent is researching braces on their phone during carpool or an adult is browsing clear aligner options on a tablet, the new website is responsive across every device.
We created a seamless experience that funnels prospective patients into the next step: scheduling a consultation, calling the practice, exploring treatment options, or getting to know more about the practice first.
A Modern Website for a Family Practice
The result is a digital presence as warm and modern as the practice itself. With a vibrant design, authentic patient photography, streamlined navigation, and built-in growth tools, the Canales Orthodontics site now captures leads while reflecting the bubbly, supportive energy that patients experience in-office.
Check out their new website!
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