We’ve been honored to work with Dr. Caudill & Dr. McNeight since 2016, and now to have launched their second website with our team. The doctors decided to move forward with a full website redesign as it was an opportune period of growth and rebranding for their practice. In tandem with their new site, we updated their current logo to incorporate Dr. McNeight’s identity and developed a strategy for their long term brand evolution to becoming 321 Ortho.
This responsive orthodontic website features vibrant colors and imagery with special attention to subtle and emphasized embellishments to tie back to their surf culture branding, and incorporates real patient photos throughout the content.