Craft Tampa (Tampa’s first and only dining river cruise) came to us looking to establish a distinct online presence that matched its culinary excellence and unique dining experience.
Our partnership with Craft Tampa resulted in a stunning website that captures the essence of their brand, boosts their visibility in the competitive Tampa restaurant scene, and promotes easy online reservation bookings for patrons.
Key Points of the Project:
Strategic Brand & Website Development
In collaboration with Craft Tampa’s design team, we developed a cohesive brand identity, and crafted a visually stunning website that mirrors the restaurant’s sophisticated ambiance and unique dining experience.
While their design team crafted the logo, we brought their vision to life through a mobile-first, user-centric website design. We created a captivating website concept that seamlessly integrates Craft Tampa’s brand elements, including their new logo and boat concept, creating a cohesive and memorable visual narrative.
User-Centric Design
With emphasis on user-centric, mobile-first design principles, we ensured a seamless browsing experience across all devices, with easy reservation booking capability.
Local Expertise and In-Depth Research
Leveraging our deep knowledge of the Tampa foodie scene (as proud Tampa-based foodies ourselves), we conducted extensive research on the local upscale dining market. This research, along with our familiarity with Tampa’s landmarks and businesses, informed our design and branding strategy, helping us to create a brand and site that appeals directly to Tampa’s discerning food enthusiast market.
Enhanced Online Presence & Engagement
The new website not only captivates with its aesthetic appeal but also strategically elevates Craft Tampa’s online presence and visibility.
By incorporating keyword-rich content and optimized navigation, we enhanced the site’s SEO performance, making it easier for potential patrons to discover Craft Tampa.
Additionally, strategically-placed calls-to-action guide visitors through the site, with the goal of encouraging reservations, driving visitors to key pages, and ultimately, increasing overall engagement.
Our collaboration with Craft Tampa showcases the power of synergy between design and functionality. From concept to execution, every step was meticulously planned to align with Craft Tampa’s vision, resulting in a digital presence that truly reflects their culinary excellence.
