Molen Orthodontics is a legacy practice serving Western Washington communities for over 50 years. They partnered with us to transform their online presence into a dynamic, lead-generating, patient-friendly experience.
Known for their Signature Molen Smile and a treatment philosophy that creates natural, beautiful results, they needed a modern site that reflected their longstanding reputation, while driving measurable growth.
Our mission was to improve lead capturing, boost SEO performance, and create an inviting, mobile-first design that speaks directly to their audience, without losing the heritage and brand equity they’ve built over decades.
Key Points of this Project
Bringing a Trusted Brand Online
Molen Orthodontics already had strong, consistent branding throughout their offices, patient materials, and community presence. Rather than reinventing it, we built a modern, custom website that carried their existing identity seamlessly online. Featuring vibrant colors and brand design elements shown in their offices and materials, the website conveys an overall feeling of warmth and authority that makes the site familiar for current patients, while building trust with prospective patients exploring the practice for the first time.
Authentic Visual Storytelling Rooted in Legacy
Before creating the website, a few of our team members visited the practice to get the full, authentic experience of Molen Orthodontics. This is a practice deeply woven into the fabric of their community (founded by Dr. Bruce Molen in 1972, and now led alongside his sons, Dr. Rick and Dr. Aaron Molen) and it was essential that their website design and content clearly communicated this legacy.
Their new website is complete with real photography of the team and patients, as well as design elements that reflect their core values and highlight their unique value propositions such as all-inclusive pricing, quality and not profit driven, and creating natural-looking smiles.
Designing for the Signature Molen Smile
We translated Molen Orthodontics’ one-of-a-kind treatment philosophy into a rich, interactive digital experience. The homepage features a custom before-and-after smile slider that transforms a traditional flat smile into their signature, natural-looking arc, inviting visitors to see the difference for themselves.
Throughout the site, animated elements, dynamic photo galleries, and authentic patient imagery highlight real results, while strategically placed review carousels provide proof of their expertise. We also wove in visual nods to their decades-long presence in the community, ensuring their local legacy is felt on every page.
Improving Lead Capturing & User Experience
From the first click, the site guides prospective patients toward booking a consultation, with clear CTAs on every page, intuitive navigation, and a responsive design that works seamlessly on all devices.
We optimized the patient journey for both new and existing patients, making it easy to:
- Learn about treatments and doctors
- Access portals and make payments
- Find instructional videos and resources for each stage of treatment
Optimized for Search & Growth
The site was built with SEO best practices baked in, helping maintain their strong domain authority while positioning them for growth in competitive local searches. We paired the launch with targeted Google Ads campaigns to boost visibility, drive traffic, and capture leads while organic rankings continued to strengthen.
Check out their new website!
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