Dr. Carlson of Simple Orthodontics came to us as he was designing and opening his own practice in Marin County, CA. He had a clear vision: a unique, modern, mobile-first website that stands apart in the usual orthodontic space.

Specializing in early prevention and custom treatment options for children, Dr. Carlson wanted a website that showcased his expertise and focused on the unique value his practice brings.

Our team at eNox Media created a custom website from the ground up in two separate phases, carefully crafting a new website design with a fresh color scheme, and creating personalized brand messaging fine-tuned to speak to his specific audience and take his brand to the next level.

Key Highlights of the Project:

Building on Brand Identity
The foundation of the website is the Simple Ortho brand—scalable, modern, and approachable. While Dr. Carlson is a global expert in orthodontics, he wanted a website focused on the value of the practice as a whole, rather than just focusing on him as a doctor. He already had pieces of his brand developed, with a logo and personal philosophy, so we built onto this brand, making it more cohesive and projecting his personal brand philosophy onto his practice’s brand.

We took the time to collaborate with Dr. Carlson through various workshops to gain a genuine and accurate understanding of his brand and unique value propositions.

Mobile-First Optimization for Busy Moms
Understanding that Dr. Carlson’s primary audience is moms with busy schedules, we emphasized mobile-first optimization. The website was designed to be easy to navigate and allows quick appointment booking from any device, ensuring a seamless and responsive user experience.

Visuals That Resonate
To align with the practice’s focus on children, we chose imagery that showcased happy, smiling young kids and teens. The visuals complement the site’s user-friendly design, making it welcoming and appealing to potential patients and their parents.

Convenient, Seamless Experience
Dr. Carlson wanted more than just a visually appealing site—he wanted an effortless experience for his visitors. We integrated an easy-to-use appointment booking system that streamlines the scheduling process, making it simple for busy families to connect with his office.

Our collaboration with Dr. Carlson exemplifies our commitment to creating scalable, user-centric websites that reflect the unique identity of each practice. By blending design innovation with functional performance, we’ve helped Simple Orthodontics stand out as a modern, fresh choice for families in Marin County.

Ready to elevate your practice’s digital presence? Let’s collaborate and build something remarkable together!