Dr. Wall of Wall Orthodontics, a beloved locally-owned practice, has been transforming smiles in Statesboro, GA, for over 15 years. They partnered with us to develop a new website that promotes their unique service offerings, reflects their deep community ties, and ultimately, attracts new patients through a comprehensive SEO strategy.
Key Points of the Wall Orthodontics Project
New Template Website with Custom Branding Elements
Dr. Wall and the Wall Orthodontics team came to us looking for a cost-effective website solution. We customized and branded one of our template websites to bring Wall Orthodontics’ well-established brand to life, building upon their brand without changing it.
The design features a clean, modern aesthetic that highlights the practice’s unique value propositions, including high-tech efficiency and virtual care, Dr. Wall’s 15 years of experience serving Statesboro, as well as their exclusive Simply Aligned service.
Highlighting Simply Aligned by Wall Orthodontics
Wall Orthodontics offers “Simply Aligned”, a unique service that provides patients with no-hassle, limited Invisalign treatment. One of their goals with the new website is to gain more patient starts through Simply Aligned.
We created a page dedicated to Simply Aligned, and incorporated various modules on the home page and throughout the site to focus on the benefits of this service. We also created a direct mail marketing campaign to promote Simply Aligned as soon as the website went live.
Built-In SEO Strategy to Enhance Online Visibility
In the competitive orthodontic market, visibility is paramount. We implemented a robust SEO strategy, both on-page and off-page, to ensure the Wall Orthodontics website ranks well in search engine results. This strategy includes keyword-rich content and technical optimizations, driving organic traffic and increasing the practice’s online presence.
Showcasing Local Commitment and Community Presence
In a market dominated by corporate-owned practices, Wall Orthodontics stands out as a locally-owned gem. Their new website highlights their commitment to the community and showcases their success in transforming over 10,000 local smiles.
Dedicated sections on the home page and practice-focused pages, like “Why Choose Us” and a detailed doctor bio page, build trust and credibility with potential patients.
Dynamic and Interactive Website Features
To create a more engaging online experience, we integrated micro-animations throughout various elements, including the eye-catching “book free exam” buttons. We included features to integrate the practice’s other social media platforms and accounts, showing existing patients and potential patients Wall Orthodontics’ personality and the positive rapport they have in the community.
Additionally, patient reviews and real-patient photos are prominently displayed, bringing a human aspect to the website and showing their authentic patient experience and results.
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View Wall Orthodontics live site!
