Presentation Resources

Thanks for joining us for “Online Marketing Strategies for Today’s Orthodontic Practice” at the Schulman Group Meeting!

Here are links to some helpful tools referenced in our presentation.

Facebook Ads Competitor Research Tool

Choose the category “all ads” and type in the Facebook page name that you want to research. It will then show you all currently active Meta ads for that account.

Google Ads Competitor Research Tool 
Type in the business website and you can see what Google Ads are active for that domain.

Local SEO Results Checker 
Put in a keyword and zipcode and see what a user’s search results would look like (having not been to your website before, and being in that particular location).

How to Create a Google Reviews Link and QR Code
Tip: Canva QR codes do not expire like some other free QR code generators.

Return on Investment Spreadsheet Template
Track your marketing spend versus new patients from each channel to calculate your marketing ROI.

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