As an orthodontist in today’s digital world, your ortho website can be your most valuable tool for attracting new patients and growing your practice.
But what makes an orthodontic website great? The best orthodontic websites have features that are user-friendly, mobile-friendly and Google-friendly to successfully rank high on Google, set the practice apart from the competition, leave a positive impression on visitors, and ultimately, attract more patients. It sounds like a lot for one website to accomplish, but our clients are living proof that it’s very possible.
Let’s explore the top 5 best orthodontic websites and the key features that help them stand out.
1. Matsumoto Orthodontics & Periodontics
Created by: eNox Media
When Dr. Matsumoto decided to start his own practice, he knew that the first thing he needed was a new website. He was specifically looking for a website solution that would get his website ranking on Google and start attracting new patients as soon as possible. As a newer practice, Dr. Matsumoto preferred a lower cost-to-entry solution.
eNox Media partnered with Dr. Matsumoto to create a cost-effective template website, customized with various branding elements (such as logo and color scheme) that reflect his brand and unique value proposition. We modified content to ensure that it’s optimized to perform well for local search results in his area – Wilmington, NC.
What stands out about this website:
- Design and branding that depict a welcoming, family-centric atmosphere
- Upfront brand messaging to highlight the details that set Dr. Matsumoto apart from the rest
- SEO content that ranks on Google, attracts prospective customers in the area, and ensures both his orthodontic and periodontal services have proper exposure
- Mobile-first design that captivates users on mobile devices and drives them to request their complimentary consultation
How it worked:
- In less than a year, Matsumoto Orthodontics & Periodontics went from 0 local ranking keywords to 15 local keywords ranking in the top 3 of Google search results.
- The practice ranked on page 1 of Google in under a year.
- Less than a month after the website went live, Dr. Matsumoto called to let us know that he’s getting an impressive influx of new patient appointments through the website.
2. Spillers Orthodontics
Created by: eNox Media
Drs. Spillers and Gordon of Spillers Orthodontics came to us in need of an effective digital marketing strategy. As an already established and well-known practice, they had found success and growth largely driven by their stellar reputation for high-quality services and their ability to offer clear aligners for all patients due to their level of experience.
However, they knew that they were still missing some potential audiences due to the current state of their website and online presence. After implementing a strong SEO strategy to maintain and increase their rankings and updating their current website to improve mobile user experience and the patient acquisition funnel, we launched their new-and-improved custom website in 2021.
What stands out about this website:
- Improved content funnels to drive new patient acquisition
- Custom content that included brand-oriented language and accuracy – while packed with SEO goodness
- Dynamic content based on time of day, user behavior, persona, length of engagement and other key conversion factors
- Advanced automation processes to aid in long-term lead nurturing strategies
- Mobile-first design to ensure a seamless omnichannel experience
- An emphasis on providing resources to current patients
- Thoughtful integration of technologies such as virtual consultation and chat
How it performed:
- 66% increase in pages per session with launch of custom website
- 70% decrease in bounce rate with launch of custom website
- Average 37% increase in online leads each year since partnership began
- 39% increase in online appointment requests despite closures amid the COVID-19 pandemic
- 46% increase in percentage of keywords ranking on all platforms
- 164% increase in new users
3. Fishbein Orthodontics
Created by: eNox Media
We’ve been working with Fishbein Orthodontics for over 8 years! We recently launched a refreshed version of their website, bringing their brand into the next step of its evolution from Fishbein Orthodontics toward fully becoming FishOrtho.
The website design blends an “under the sea” experience with SEO-charged content and a fun personality that lends to their authentic in-office experience.
Fishbein Orthodontics is a leading provider in the Pensacola area and the largest Invisalign provider in the Southeast, so we wanted their website to reflect their success.
What stands out about this website:
- Up-front brand messaging/content centered around their 10 years serving the community
- Immediately featuring all 8 locations with user-friendly links to individual location pages
- Focus on awards and community involvement (core values)
- Virtual chat bot for convenient messaging
- Colorful design to reflect playful brand
- Simple, easily-accessible CTA buttons immediately presented on the homepage to drive conversions
- High-quality, real patient photos
4. GO Orthodontics
Created by: eNox Media
GO Orthodontics is a multi-location, multi-doctor practice with office locations throughout Mississippi and Southern Tennessee. They came to us looking for a custom website design that would showcase their brand, speak accurately to their widespread target audiences, and be structured to meet the SEO needs for all of their locations.
What stands out about this website:
- Custom content that included brand-oriented language and accuracy – while packed with SEO goodness
- Special attention to photography that includes all of their patients’ demographics
- Upfront branding and content that highlight their experience and dedication to patient satisfaction
- “Proof” (practice awards) highlighted on the homepage to speak to the practice’s quality of care and drive conversions
- Easy-to-access resources for current patients; e.g. Emergency numbers and portal links
5. Caudill & McNeight Orthodontics
Created by: eNox Media
The second and most recent website we’ve launched for Caudill & McNeight Orthodontics was aimed to reflect the practice’s rebrand as well as their new logo, and drive more conversions through user-friendly design.
As the most experienced Invisalign providers in their county, Dr. Caudill and Dr. McNeight wanted a website that highlighted their expertise, communicated their colorful, beachy brand, and spotlighted their convenient locations for patients.
What stands out about this website:
- Messaging centered around the patient experience
- Vibrant website design with playful color scheme
- Custom content that included brand-oriented language, packed with SEO goodness
- Featuring all 3 locations with user-friendly links to individual location pages
- Social media feed to stay connected with patients through numerous channels
- Top 1% Invisalign distinction emblem featured on the homepage to highlight experience and expertise, and build trust with their audience
- “Call or text” function to give users more freedom in how they prefer to reach out
- “Our History” interactive timeline that illustrates the origin and progression of their brand
Hungry for more?
Check out the rest of our portfolio for more top-notch ortho websites that have helped our clients reach their goals in patient acquisition and brand awareness.
Are you an orthodontist who wants to have the best orthodontic website in your area? Whether you’re a new practice looking to establish and maintain a strong online presence, or an established practice ready to enhance and refresh your website, eNox Media is here to bring you solutions.
From branding to SEO strategy, ortho website design and paid advertising, our orthodontic marketing services can help you take your practice to the next level and propel you toward your business goals.
