Guides, Orthodontic Marketing

Google Reviews Guide References

1 – “82% of consumers read reviews for local businesses, including 93% of people aged 35-54.”
2 – “A positive reputation online helps customers trust businesses, converts searchers into leads, and boosts local search rankings.” –BrightLocal, Online Reputation Management Survey
3 – “According to experts, review signals make up 15% of Google local pack ranking factors.”
4 – “Based on ReviewTrackers’ data, 63.6% of consumers check reviews on Google before visiting a business — more than any other review site.” –Review Tracker, 2018 ReviewTrackers Online Reviews Survey 
5 – “Negative reviews drive away customers. 94 percent say an online review has convinced them to avoid a business.” –Review Tracker, 2018 ReviewTrackers Online Reviews Survey 
6 – “Customers don’t really trust businesses with lower than 4-star ratings. 80 percent of consumers say the star ratings they trust the most are 4.0, 4.5, and 5 stars.” – Review Tracker, 2018 ReviewTrackers Online Reviews Survey 
 7 – “53 percent of customers expect businesses to respond to negative reviews within a week.”
 8 – “76% of consumers that are asked to leave a review go on to write one.
– BrightLocal, Local Consumer Review Survey”
9 – ”Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google local pack.”
10 – “48% of consumers only pay attention to reviews written within the past 2 weeks.”
11 – “Consumers read an average of 10 online reviews before feeling able to trust a local business.
12 – 45% of consumers say they’re more likely to visit a business that responds to their negative reviews.
13 – “According to the Google My Business support page, businesses should “interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business.”  This statement is then followed by “high-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.” – Chat Meter  / Google Support
14 – “Statistics show that of the customers who received a response from a company after posting a negative comment, 33% turned around and posted a positive review, while 34% deleted the original negative review.”
15 – “Including reviews on your website makes searchers see the business as more trustworthy.”

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