Staying on top of social media trends can feel like a full-time job! Whether you have a dedicated social media manager on your team, or social media content is a crowd-sourcing team effort at your practice, knowing effective social media strategies can make your efforts a lot more impactful.

If you’re looking to up your social media game in 2025, you’re in the right place. We’ve rounded up 10 proven, easy-to-implement strategies to help your orthodontic practice shine online.

First of all, is a social media presence necessary for my practice?

YES! Social media isn’t just a luxury for businesses nowadays; it’s an essential tool for staying relevant and competitive, attracting new patients and connecting with current patients.

Social media is more than just a way to get more eyes on your practice. It’s a place to establish your reputation, show off your expertise, show your team culture, set your practice apart, and drive more traffic to your website. When used strategically and consistently, social media is a powerful extension of your brand. 

Facebook/Meta, Instagram and Tiktok are where your story comes to life, where you can share who you are beyond the walls of your practice. It’s a chance to go viral, which can gain your practice significant visibility and brand awareness, and it can also boost team morale as team members collaborate on content and establish a sense of community. The best part is — improving your social media presence doesn’t require much effort. Here’s how:

1. Show Off Your Expertise with Educational Video Content

Video is still king, and in 2025 it’s not going anywhere. Sharing educational videos is one of the most effective ways to position your practice as the go-to source for orthodontic expertise. 

Keep it simple — short clips answering common orthodontic questions, demonstrating brushing techniques, showing how to handle Invisalign® aligners, or showcasing your office for a patient’s first-visit journey can make a big impact on views and engagement.

Why it works: Videos give your audience a glimpse of your personality and knowledge. They’ll get to put a face to the name, so to speak, build trust with your doctors, and familiarize themselves with your team before they even set foot in your office.

2. Share Real Patient Transformations

Want to grab people’s attention? Post before-and-after photos on Facebook/Meta, Instagram or Tiktok. Showing real patient transformations does more than just demonstrate your skill — it helps prospective patients envision what’s possible for their own smile journey.

You could leverage the already-popular social media trend of “Transformation Tuesday” (or Thursday) to show off patient smiles each week. 

Pro Tip: To add a sentimental connection, pair before/after photos with a patient’s personal story or testimonial. You can include a written testimonial posted with a transformation photo, or use those videography skills and stitch together some ‘before’ pictures with an ‘after’ reveal for a powerful video. 

Post transformation videos on Tiktok, and curate a category of Instagram Reels dedicated to before/after transformations. 

3. Engage Your Audience with Fun Polls and Q&As

Nobody likes a one-sided conversation. Use Instagram Stories or Facebook Polls to start a dialogue with your audience. Ask them about their favorite braces colors or favorite braces-friendly foods, host a Q&A about Invisalign, or get your audience’s opinions on new content ideas.

Why it’s effective: It’s a low-effort social content strategy to show your followers that you value their input, while gaining invaluable insight into what your audience wants to see.

4. Give a Sneak Peek Behind the Scenes

Patients want to know there’s more to your practice than just beautiful smile transformations. With so many orthodontists to choose from in the more competitive markets, potential patients have a lot of options. They want to see your practice’s personality and determine whether it’s the right fit.

Share a little behind-the-scenes magic — whether it’s a day in the life of one of your team members, a quick video tour of the office, or a candid look at how you celebrate the end of a long week.

Why it works: Giving followers a peek behind the curtain helps humanize your brand and builds trust. If your social media accounts are stock-full of stock photos (pun intended) and bland office announcements, you’re not giving potential patients much to work with as they decide whether they’ll choose you or your competitor. 

5. Turn Complex Treatments into Bite-Sized Content

Explaining orthodontic treatments on your website is one thing. Breaking them down on social media in an engaging way? That’s where the magic happens. Use your platforms to create a mini-series on different treatment options — like how Invisalign works or what to expect with traditional braces.

Why it’s worth it: You position your practice as the expert while demystifying treatments for potential patients. Once posted, these videos can live on your social media platforms for years, raking in engagement over time while providing the education people are looking for.

6. Celebrate Milestones and Holidays with Themed Content

People love celebrating, and people love to see other people celebrating! Share a post when your office hits an anniversary or when a staff member has a birthday. 

Don’t forget about holidays, too! If your practice organizes a pumpkin decorating contest for your team around Halloween, taking videos and pictures of this event makes for ideal content on all platforms. Throwing a holiday party at the end of the year? Doing a ‘friendsgiving’ for your team? Have your team members record content throughout these events, then break them up into bite-sized content for weeks of engaging social media content.

Why it matters: Themed posts show off your team’s personality, show that your content is timely and relevant, and show the genuine connections within your team. If a prospective patient sees that your team is lighthearted with positive energy, they’re a lot more likely to build a connection with you than with a practice that looks more like the principal’s office.

7. Highlight Community Involvement and Give Back

Let your audience see how you’re making a positive impact outside the office. Share photos from your team volunteering, talk about any community events you’re sponsoring, or promote charitable initiatives your practice is passionate about.

Pro Tip: Tag other local businesses or partners involved in the event. It’s a great way to expand your reach and build relationships within the community! If you haven’t organized a community initiative yet, start doing some research on local charities and business needs. Showing that your practice cares about the community is a huge green flag for your marketing.

8. Spotlight Fun Office Moments and Patient Wins

Not every post needs to be formal or pre-planned. Capture the spontaneous moments that happen in your office — like a patient ringing the bell to celebrate finishing treatment or your team’s latest group lunch outing. These candid, authentic moments are often the most memorable and tend to receive higher engagement.

Why it works: People connect with real stories and real people. Sharing genuine moments makes your practice more approachable.

9. Collaborate with Local Influencers or Professionals

Working with local influencers, dentists, or professionals for engaging orthodontic social media posts can help your practice reach new audiences. Partner up for collaborative posts, guest appearances, or even social media takeovers.

How to do it: Invite a local influencer to document their experience at your practice or co-host an Instagram Live where you discuss Invisalign, braces and the power of orthodontics.

10. Use Social Media to Gather Feedback

It’s one thing to post content, but are you listening to what your audience has to say? Run surveys, post interactive questions, or ask followers what content they’d like to see more of. Their responses can guide your future social content strategy and help you create posts that truly resonate.

Pro Tip: Create a quick survey and offer a small giveaway for participants. This will encourage more engagement, while receiving invaluable insight into the types of content that will gain your practice even more engagement in the future. Use social media to its full potential for your orthodontic social media marketing! 

Start upping your content game today!

Social media in 2025 is all about authenticity, engagement, and value. With these 10 strategies, you can take your practice’s online presence to the next level and build stronger connections with current and future patients. The best part? You don’t need to do everything at once — start small, try different ideas, and see what resonates with your audience. Happy posting!

If you have questions about orthodontic marketing or specifically orthodontic social media marketing, please don’t hesitate to reach out to us! eNox Media is your orthodontic marketing partner.