So you’ve had a few orthodontic marketing agencies reach out to you with the promise of attracting new patients to your practice. How do you know which agency to trust?
Entrusting a digital marketing agency with your brand, website or advertisements is a big deal. Like your patients’ decision to start treatment with you, the decision to work with a marketing agency is not one to be taken lightly.
Here are the top 5 qualities to look for in an orthodontic marketing agency to help you make the right decision.
- Does the marketing agency have orthodontic experience?
Especially in the orthodontic industry, where HIPAA compliance and ADA compliance (or lack thereof) can land you in some seriously hot water, you want a marketing agency that specializes in your field.
Your patient and community relationships are affected by your marketing efforts too. Needless to say, you want your online presence to leave a positive impact on your community – and marketing agencies not well versed in your industry may struggle with this.
Your marketing agency should be able to hit the ground running. Orthodontics is a unique industry, and unless you want to spend time and energy getting your marketing team up to speed on all-things-orthodontics, it’s a good idea to choose an agency that has been in the industry for over 20 years. (Like eNox Media!)
- Does the team have considerable expertise?
Experience is one thing – expertise is another. We often hear from our orthodontic clients that their previous marketing agency introduced them to a team of experts, then handed them off to an intern or junior-level team member with limited knowledge. That’s not cool.
One way to ensure that this doesn’t happen is by choosing a smaller, close-knit marketing agency that has demonstrated expertise. Larger digital marketing agencies with numerous locations and tens or hundreds of employees tend to lose that personal factor.
At eNox Media, we’ve found that maintaining a smaller team of experts with each team member specializing in their own area helps us develop the strongest relationship with our clients. Who you meet on your first call with us is who you’ll continue to work with. All of our team members are experts with years of experience, and we have the track record to prove it.
- Is the marketing agency credible?
What do their clients say about them on Google? Check their Google My Business reviews for honest testimonials of the quality of work they produce and the relationships they build.
Do they have positive reviews and references, or are you looking at a 1-star business rating? With online reviews, you can trust that clients/customers/patients provide their honest feedback. In fact, “customers who have a bad experience are twice to three times more likely to write an angry review than customers who had a great experience are to post a happy review¹.”
If the agency doesn’t have any negative reviews, this is a great sign and something to look for in an orthodontic marketing agency.
- How quickly does the marketing team respond to your requests?
Begin your assessment of the team’s response time with your very first inquiry or request to chat with the agency. How quickly did they respond to your initial message?
If a marketing agency takes more than one business day to respond to your request, this is a good indication that communications will be slow and not prioritized throughout your relationship. Customer service and prompt, consistent communication are key to a strong relationship between your team and your marketing team.
Especially in marketing, timely communications are critical. What if your practice website goes down and potential patients aren’t able to request consultations? What if your ad spend goes over budget and your marketing team isn’t in communication with you? Poor communication in marketing can have considerable consequences.
At eNox Media, our team is known for our promptness in communications and next-level customer service. When we receive messages from clients who are experiencing issues, it’s all hands on deck here. We stay late or wake up early to find the perfect solution for you.
- Are they the right fit?
Last but not least, you want to ensure that the orthodontist marketing company you choose is the right fit for your team.
You’ll be communicating with your marketing team regularly, so you don’t want a team of robots or people who can’t be bothered with you on the other end of the line. Was your first call or meeting with the agency a positive experience? Did you feel heard? Did you connect with team members on a personal level?
Your marketing agency is an extension of your team. Be sure that your marketing team really fits with your team so you aren’t dreading every call.
Personality is a huge determining factor in the clients we choose to work with and the team members we choose to take on at eNox Media. Skill cannot make up for poor attitudes. We love that we can start our Monday morning meetings with an off-the-wall joke. (We laugh a lot here.)
Request a consultation with the orthodontic advertising agency before making your decision.
The best way to determine whether your prospective marketing agency has these 5 key qualities is by meeting the team members! Request a complimentary discovery session with the agency to get a feel for their experience, expertise, past results, and personalities.
We’re proud to be a highly-experienced orthodontist marketing agency with years of experience in ortho marketing. We are indeed orthodontic marketing experts.
For every practice type, we create unique growth strategies to propel you toward your goals. As you reach your goals, we continue pivoting to evolve the strategy.
Above all, we value the relationships we hold within our team and with our clients. You’ll see that as soon as you meet us!
Reach out to us today to receive a complimentary website analysis from a team of experts.