Online Marketing

Why Images are Important for Your Website

We say this often, but it’s true—your website is your virtual waiting room. Your website is essentially the first impression your practice leaves on potential patients. The images you choose for your site are a representation of your practice. Just as important as your SEO efforts, your photo selection for your website is an important piece of the brand image pie… And we want it to look so appetizing that everyone wants a slice!
Let’s start from the beginning to understand why you shouldn’t use stock photos, and how to capture authentic images that depict your internal image and the authentic experience of your practice through your online storefront.

What is the Meaning of Stock Photography?

When you hear people talk about stock photos, they are referring to a supply of photos that are available for purchase on the internet. These photos are typically categorized by industry, and you can find a stock photo for almost anything. While there seems to be an endless variety of stock photos, images can become repetitive, because the same stock models are used for thousands of photos. It’s very easy to differentiate a stock photo from an authentic photo. Especially in the orthodontic industry, unique stock photos are fairly limited. Odds are, if you’re using a stock photo of a smiling person with braces or Invisalign®—we’ve seen it. And so have hundreds of other orthodontic marketing agencies.

The Biggest Offenders – Why Stock Photos Are So Bad

Your stock photo is simply too popular—and not in a good way. Everyone has that photo, so it’s lost its value. When people see these same photos everywhere and recognize your website photo as one used on a number of other websites, it can come across as impersonal or inauthentic.
Your stock photos don’t match your location. Are you a practice in Colorado with a photo of a smiling family on the beach? Pay attention to the details! Before you decide on a stock photo, think, “is this practical, and does it represent my area accurately?” Your imagery should make sense and resonate with your community. After all, your website presents a valuable opportunity to connect with potential patients!
Your stock photo is too big for mobile view. Sure, you may have a photo that fits well from a desktop point of view, but what about mobile? An estimated 5.15 billion people are mobile users today! This number continues to grow too. Photos that aren’t optimized for mobile can completely change the perspective of your site. Users are likely to bounce off of your site and select one of your competitor’s sites instead. Most of your website traffic will come from mobile phones, so you need to prioritize a mobile-first site with mobile-first images.
Your stock photo is dated – Plain and simple. Stay relevant. Stay modern.

Why You Shouldn’t Use Stock Photos

Not only do authentic photos make a webpage look better, visual elements have been psychologically proven to be more effective at helping a reader retain information than just text alone. In fact, 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which ranked slightly higher than product specific information, long descriptions, or reviews.

It’s Not Just Your Website.. It’s Your Listing Too

It’s important to remember that photos are needed everywhere—not just on your website. Your Google My Business listing may very well be the first touch point for many potential patients. Notebly, 60% of consumers say local search results with good images capture their attention and push them toward a purchasing decision.
Google is the gatekeeper for your site and you must ensure it represents you well. No one cares more about authenticity than Google. In fact, Google will delete stock photos naturally from your listing. When looking to create a strong GMB profile, be sure to include the following:
  • Exterior Photos
Strong exterior photos can be the first way a person establishes if you are a credible and trustworthy business. Google recommends three of these types of images, so consider different angles, sides of the building, and time of day.
  • Interior Photos
Google recommends at least three interior photos. It is encouraged that you highlight main rooms such as your treatment area or waiting room.
  • Team Photos
This is where you can really show off your company culture. Be sure to include any team photos or doctor headshots that help to drive interest and encourage users to visit your website!

Pro Photo Tip:

Keep in mind that any user can add their own photo to your Google listing. So make it a checkpoint to review new photos and ensure that they represent your brand well!
Now that you understand the true impact of authentic images, let’s touch on how to get them!

4 Things to Remember for the Most Authentic Images

1. When planning a professional photoshoot with your team, map out your vision in advance. (Note: not all authentic images need to be professional photoshoot style.) Plan the dress code, the location and the mood. You want to convey your brand image clearly, so having a plan will set the tone for your team and your photographer.
Before-and-after photos have a HUGE impact on conversions and proof of authenticity. If you are going to be capturing patient photos during this photoshoot, you will want to reach out to these patients in advance and lay out the expectations and rewards for participating in this shoot. We suggest reaching out to more patients than you actually need.
2. Consult with your marketing agency on creative direction. While you may have a cool vision in mind, not all photos will work with the layout of your website. Orientation, background and lighting play a huge role in how you’re able to use these photos on your website.
3. Get a variety of team shots. Let’s face it, not every team member will be at your practice forever! Practices often take large team photos that are no longer useful once a few team members leave. Be sure to split off into groups and get a few candid shots. This is a great time to get staff photos with the patients you invited as well!
4. Keep it candid and natural. Some of the biggest problems with stock photos are the unnatural poses and overly airbrushed skin. Think about it, can you tell when a picture is staged? So can the users who visit your website! The more natural your team members can appear in photos, the more authentic your practice will come across. That’s not to say you can’t stage any photos. Staged photos of team members helping patients can still appear authentic.

Still Have Questions About Stock Photos vs Real Photos?

We have answers! Branding is important, and we understand it can be tricky to master in the beginning. That’s why you should leave it to us—the masters!
Please don’t hesitate to reach out to us with any questions. We’re here for you! If you’re ready to elevate your brand, let’s get started with your complimentary discovery session—our version of a complimentary ortho exam!

Ready to transform your brand?

Secure more leads through your website. Let’s get started with a complimentary website audit.

Why Images are Important for Your Website
istanbul escort aksaray escort arnavutköy escort ataköy escort avcılar escort avcılar türbanlı escort avrupa yakası escort bağcılar escort bahçelievler escort bahçeşehir escort bakırköy escort başakşehir escort bayrampaşa escort beşiktaş escort beykent escort beylikdüzü escort beylikdüzü türbanlı escort beyoğlu escort büyükçekmece escort cevizlibağ escort çapa escort çatalca escort esenler escort esenyurt escort esenyurt türbanlı escort etiler escort eyüp escort fatih escort fındıkzade escort florya escort gaziosmanpaşa escort güneşli escort güngören escort halkalı escort ikitelli escort istanbul escort kağıthane escort kayaşehir escort küçükçekmece escort mecidiyeköy escort merter escort nişantaşı escort sarıyer escort sefaköy escort silivri escort sultangazi escort suriyeli escort şirinevler escort şişli escort taksim escort topkapı escort yenibosna escort zeytinburnu escort porno 1080p porno izle 4k porno izle 720p porno izle abella danger alman alman porno alman porno izle aloha tube porno amatör amatör porno amatör porno izle anal anal porno anal porno izle arap porno asa akira porno asyalı porno bangbros porno bangbros porno izle banyoda sikis başörtülü porno beeg porno izle beyaz tenli porno izle biseksuel porno izle bisexsuel porno brandi love porno brazzers brazzers porno izle canli porno canli porno izle çinli porno çinli porno izle ensest porno ensest porno izle ensest seks erotik porno erotik porno izle esmer porno esmer porno izle etek altı fake agent fake taxi fake taxi porno fantazi pornoları fantezi porno izle fetiş porno fetiş porno izle fetish fransız porno fransız porno izle full hd hg porno izle gangbang porno genç kız porno izle genç kız sikişi genç teen porno izle gizli çekim porno gizli çekim pornosu grup pornosu grup porno grup porno izle hd pornolar hd porno hd porno izle hemşire porno hemşire pornosu hizmetçi porno hizmetçi porno izle ingiliz porno japon pornoları japon porno kızlık bozma kızlık bozma porno izle konulu porno konulu porno izle koreli porno köylü pornoları kumral porno kumral porno izle latin pornoları latin porno latin porno izle lezbiyen pornoları lezbiyen porno lezbiyen porno izle lisa ann porno liseli pornoları liseli porno liseli porno izle manken porno manken porno izle masaj porno izle masturbasyon porno izle masturbasyon pornoları mature porno mia khalifa porno mia malkova porno milf porno izle mobil porno mobil porno izle öğrenci porno izle öğretmen porno izle okul porno izle olgun kadın pornosu olgun porno oral porno oral porno izle oral seks porna izle pornhub pornhub porno izle porno film izle porno indir porno izle porno resimler porno star porntube porno izle redtube redtube pornoları riley reid porno rokettube rus pornoları rus porno rus porno izle sakso blowjob porno izle sarışın pornoları sarışın porno sarışın porno izle sarışın pornoları sekreter porno shemale sikiş sikiş sikiş izle şişman porno siyahi pornoları suriyeli pornoları swinger porno tecavüz porno teen porn türbanlı pornoları türbanlı porno türk pornoları türk porno türk porno izle türkçe altyazılı porno türkçe altyazılı porno izle xhamster pornoları xhamster porno xhamster porno izle xnxx xnxx porno xnxx porno izle xvideos xvideos porno izle yaşlı porno yeşilçam porno izle youjizz youporn youporn porno izle zenci porno