growth strategies

Growth Strategies for All Practice Types

We choose to work with innovative, service-oriented orthodontists who put the customer experience first, because their goals align with our goals. We cater to your practice’s goals, no matter which stage of growth you’re in.

Just Starting Out – As a small business ourselves – we get it. The late nights, the grit, the passion, and the vision. We empower you to start out of the gate strong, and bring your vision to life.

Merging or Transitioning – From multi-practice mergers to brand transitions as your team grows, we hold a special place in our hearts for practices in limbo. We have a proven track record of helping practices navigate the nuances that come with transitional growth.

Accelerating Growth – So you want to conquer the world? We get that too. We implement short and long term strategies to improve immediate production and pave the way for sustainable growth.

DSO and DMO – We create brand strategies for dental service organizations that set each location’s brand apart and speak to the local experience, while retaining a unified presence.

We partner with your practice to tell your unique story, cultivate an online presence that matches your authentic in-office experience, and ultimately get you more starts with a lower investment of time and money.

If you’re an orthodontist looking for an award-winning marketing agency, focused on start-based ROI and measurable results, we’d like to introduce ourselves.

The start up

As a small business ourselves – we get it. The late nights, the grit, the passion, and the vision. We empower you to start out of the gate strong, and bring your vision to life.

We guide you through discovery exercises to help you define who you want to be and develop your messaging for your target audiences.

Once we define who you are, we’ll create a comprehensive strategy that gets you where you need to be.

From competitor analysis to market research, we do the legwork to ensure that we provide you with the best competitive advantage when it comes to your brand.

Our approach originates from nearly two decades of experience with orthodontists just like you. We can provide recommendations for strategies, marketing operations, and collaboration setting up internal processes. We’ve pieced together every part of the framework to establish a scalable model that helps your practice secure long-term, sustainable growth.

We take the framework, then fill in the details to create what works for your unique brand. We don’t replicate what other orthodontists are doing.

Growth for Start-Up Practices:

Name, tagline, logo, color scheme, stationery, signage, and all the messaging in between—we help you develop your unique brand from the very start.

Our goal is to set the foundation for long term success for your search rankings through optimized, keyword-rich content, mobile friendliness, deep linking, optimized Google listings, and relevant Google partner citations.

Regardless of how quickly you want to hit the ground running, we’ll make sure your new website establishes your brand and gets new patients into your exam chairs.

See how Dr. Matsumoto went from obscurity to Page 1 in less than a year.

Merging and Transitioning Practices

Having an identity crisis? We’re here to help.

From multi-practice mergers to brand transitions as your team grows—we hold a special place in our hearts for practices in limbo.

Merging multiple practices or transitioning your brand from a single doctor-focused to multi-doctor (or practice) focus can be a sensitive endeavor. It requires a lot of planning and a good bit of creativity to ensure that the narrative is relayed to your current and potential patients in just the right way – to mitigate confusion and act as a springboard to propel growth.

We’re experienced in telling stories of simple to complex transitions so your story is told the way it should be.

Growth for Merging and Transitioning Practices:

We develop strategic narratives to guide your messaging in the short and long term.

We re-envision your brand in a way that looks toward the future, while giving homage to the past. Plus, the unveiling plans and campaigns that bring it to life.

We help by consolidating your existing online listings, and we go to extensive measures to consolidate all facets and identities of your practice to turn your past identity into a forward-facing identity for future growth.

See how we helped Drs. Nease & Thomas leverage their transition with a compelling rebrand campaign

Expanding Practices

Ready to expand your practice? Let’s make a plan.

Regardless of how competitive your market is, we’ll help you stand out as a leading orthodontist in the area. We create short and long term strategies to improve immediate production and establish long term funnels for sustainable growth.

We scope out the competitor landscape and consult with you to determine how to effectively position your practice in saturated markets to accelerate growth with additional locations, patients, and doctors.

Growth for Expanding Practices:

We target our local efforts as you open new offices to promote rapid ranking and map visibility.

We develop comprehensive marketing plans and messaging for your current and potential patients to educate new comers of your value proposition, and build upon referral opportunities from your patient base.

We design and deploy targeted advertising campaigns, such as Google, Facebook, Display, and Retargeting ads to secure start-based ROI in the areas of your expansion.

DSO (Dental Service Organizations)

We help DSO practices and multi-location practice groups to create a branding strategy that sets each location apart to speak to the local experience, while retaining a unified presence that secures brand recognition.

Growth for DSO:

Differentiate multiple locations through messaging that’s unique to each location, but cohesive across-the-board to support brand recognition.

Whether you go the route of separate websites for each practice, or a single site with multiple locations – we build a custom, scalable framework to grow with your DSO.

Paid advertising campaigns enable your DSO websites or promotions to reach potential patients through a highly-targeted lens.

Ready to grow your practice?

We’ll help you do it, just like we’ve helped a number of other orthodontists. We draw upon our experience working with a network of successful, satisfied orthodontists to create the perfect marketing strategy for your practice.

See what other orthodontists just like you have gained from working with us, and request your complimentary discovery session to get started.

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