JRO Website example
Web Design

James River Orthodontics – Winner of Gold ADDY Award

The goal of this website design was to create a custom experience that mirrored the practice’s patient-centric philosophy. One of our favorite parts of this project is that nearly all of the photos are actual patients, which lends even more to its authentic feel.

Key elements of this project included:

  • Taking care to highlight their Smiles with Purpose campaign and community involvement
  • Showcasing their actual patient photos in a way to emphasize authenticity
  • Thoughtful animation to draw users throughout the site
  • Extra attention to responsiveness, to ensure a positive cross-channel experience

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JRO Website example