So you’re looking to become one of the fastest-growing orthodontists in your area? Let’s take your practice to new heights. We’re going to share some valuable tips on how you can become one of the fastest-growing orthodontists.
Before we start, we’ll give you a few results that explain why we’re an authority in orthodontic marketing and growing orthodontic practices, and how we know that our advice works:
- In 2021, we partnered with Dr. Matsumoto of Matsumoto Orthodontics & Periodontics. He came to us looking for a cost-effective, new website and a ‘grand opening’ paid ads campaign. In under 1 year, his new website was ranking on page 1 of Google with 15 local keywords in the top 3 search results. Less than a month after the website went live, Dr. Matsumoto was calling to let us know that we needed to temporarily pause the ads, because they were receiving a major influx of new patient appointments! (Read the full case study here.)
- Dr. Jewett of Local Orthodontics reached out to us for ground-up branding and website design. Within one year, we were able to generate the following results:
- 65% increase in organic appointment requests
- 275% increase in keywords ranking in the top 10 search results
- 136% increase in new users to their website
- GO Orthodontics (a 5-location, multi-doctor practice) came to us looking for a comprehensive digital marketing strategy and custom website to fuel their growth in untapped markets. We launched a new custom website, began powerful ongoing SEO strategies and implemented a lead follow-up system. Here’s what happened:
- Saw a 254% ROI on digital marketing spend in Q1
- Garnered 11 starts from abandoned leads via a re-engagement campaign
- 25% increase in new patient scheduling rate (and this number continues to climb!)
(Read the full case study here.)
We aren’t trying to flex; we just want you to know that our strategies and tips generate real results! Now let’s dive into 6 Tips to Grow Your Orthodontic Practice:
Embrace the Power of Digital Marketing
First and foremost, it’s essential that you have a strong online presence in order for your practice to be searchable by prospective patients in your area. And your prospective patients’ ability to find your website and Google Business Profile listing is absolutely key to growing your practice.
Your practice needs an engaging, mobile-first website that serves as your online storefront, a strong website SEO strategy with optimized content to ensure high rankings on Google, updated social media platforms to connect with your target audience, a powerful brand that is consistent both online and offline, and quality ads to generate leads and attract new patients.
Effective digital marketing can boost your visibility significantly and establish your practice as the go-to orthodontist for people in your city.
Let’s dive into the different pieces of orthodontist marketing that will help you grow your practice!
Tip #1: Create an engaging website.
It takes 50 milliseconds for users to form an opinion about your website and determine whether they’ll stay on your website, or leave for a competitor’s website. Your website is often the first impression you make on your prospective patients – so it needs to be a great impression.
Your website design should be intuitive and easy for your virtual visitors to navigate and mobile-optimized to ensure a positive user experience on mobile devices. It should also feature informative, search-engine-optimized content that communicates your services and highlights the unique value your practice provides the community.
Prospective patients who are exploring your website should be funneled and guided to key pages to learn about your practice and should have numerous opportunities to schedule a consultation with your practice on the home page, and throughout your entire site. An effective orthodontist website design will encourage virtual patients to convert to new patients in your exam chairs.
Tip #2: Optimize your online presence for search engines.
Effective search engine optimization (SEO) techniques are key to boosting your website’s visibility by matching your website content with users’ search queries on search engine result pages. In other words, SEO ensures that your website pops up when a prospective patient is searching for you.
Otherwise, Google doesn’t know that your website is a match for certain keywords and therefore won’t display your website when prospective patients search for an “orthodontist near me” or “Invisalign near me”.
It’s important that you create engaging, valuable content and incorporate relevant keywords to set your website apart as an authoritative source for local orthodontic treatment. Outside of your website, you should also optimize your business listings and citations to ensure that prospective patients see the most up-to-date, relevant information about your practice when they’re looking for your address, phone number, business hours or website.
Google rewards business listings that maintain updated Google My Business information by displaying these listings in the local map pack (the first three to four listings displayed on the Google map). By following search engine optimization guidelines, your chances of attracting new patients to your practice through your website and listings, and becoming one of the fastest-growing orthodontists, are drastically higher.
Tip #3: Use social media to engage with your target audience.
Social platforms like Facebook, Instagram, and Twitter can be powerful tools for connecting and engaging with your target audience. Share informational content about orthodontics and about your practice; showcase before-and-after treatment images; share genuine pictures of your team; respond to comments from your patients, and encourage your patients to leave positive reviews for your practice.
Facebook is also ideal for sharing links from your website to promote blogs, service pages and practice pages and drive traffic to your website. Building a strong online community will help establish your credibility, showcase the unique qualities that set your team and practice apart, and ultimately, attract more patients and grow your practice.
Tip #4: Build relationships with local dentists.
Building strong relationships with dentists in your area can be a game-changer for your orthodontic practice. By collaborating with them through initiatives like attending dental seminars, networking events and conferences, offering educational sessions and providing a consistently exceptional patient experience, you can benefit from a steady stream of patient referrals.
Facilitating effective communication with your patients, providing personalized treatment plans, and going the extra mile to meet their needs will leave a lasting impression on both the patient and the referring dentist.
Tip #5: Focus on providing an exceptional patient experience.
Again, delivering an exceptional patient experience is crucial for the growth and success of your orthodontic practice! Happy patients not only become loyal advocates but also attract new patients through positive word-of-mouth referrals.
Be sure to create a welcoming environment in your office(s) with a modern design that feels warm and comfortable for your patients. Offering a pleasant waiting area, prioritizing a friendly team, and offering amenities like complimentary beverages or Wi-Fi can make a significant difference in how patients perceive your practice.
Invest in state-of-the-art equipment and technologies that improve treatment outcomes and enhance patient comfort. Tools like 3D imaging, digital scanners, and virtual treatment simulations can impress patients and demonstrate your commitment to providing top-notch care.
Establish clear lines of communication with your patients too! Make sure they understand their treatment options, progress, and any potential challenges. Utilize various communication channels like email, text messaging, or patient portals to stay connected and address their concerns promptly.
Tip #6: Partner with eNox Media.
And finally, if you want to see growth in your practice, partner with an award-winning orthodontist marketing agency (like us!) We have the tools, knowledge, experience and expertise that enable us to help you generate the results you’re looking for.
From branding to website creation, paid advertising and lead nurturing solutions that ensure no new patients fall through the cracks before they reach your office, we have custom growth strategies to help you evolve through every stage of growth.
If you’re looking to grow your practice, investing in an expert digital marketing company that specializes in orthodontic marketing is one of the most rewarding decisions you can make.
Success and growth take time and effort – but with a comprehensive strategy, you can achieve your goals and establish yourself as a leading orthodontist in your area. We’ll guide you through the process!
Let’s start with a free digital audit of your current online presence. Contact us to request yours today.