What Every Orthodontist Needs to Know: Marketing to Parents, Young Adults & Teens
Not all orthodontic patients are the same, so your strategy to reach each audience shouldn’t be the same either. Every treatment journey involves different decision-makers, influencers, and priorities, and the latest AAO data shows just how important it is to speak to each group differently. Orthodontic treatment is at an all-time high, and now’s the […]
Orthodontic Rebrand Vs. Refresh: What’s the right move for your practice?
Your brand is often the first impression potential patients have of your practice, and it’s not just about a logo. It’s the personality, values, and experience you communicate from the moment someone visits your website or walks through your doors. But what happens when your brand no longer feels current, consistent, or aligned with where […]
3 Things to Think About When Planning an Orthodontic Rebrand
Is your practice expanding into new markets, bringing on a new doctor, merging with another practice, or simply ready for a fresh identity? Rebranding your orthodontic practice is a BIG move, and the process should be handled carefully and strategically. Successful orthodontic rebranding isn’t just about creating a new logo or ordering new office signs […]
Branding That Clicks: Amanda Talks Patient Trust on Hey Docs!
Amanda, our VP of Marketing & Operations, joined Jill Allen on the Hey Docs! podcast, one of our favorite listens for all things orthodontic marketing, branding, and business. You’ve probably tuned in before, but if not, Hey Docs! is hosted by Jill Allen, founder of Jill Allen & Associates and a go-to consultant for orthodontic […]
How to Create a Comprehensive Orthodontic Marketing Plan for 2025
It’s only March — if you haven’t mapped out your marketing plan yet, there’s still time to get organized and set yourself up for a profitable year. A solid orthodontic marketing plan isn’t just about promotions, ads and social media posts. It’s how you attract more patients, track what’s working, and make informed decisions about […]
How to choose the best orthodontic marketing agency
In 2023, one thing is inarguable – every business needs a solid digital marketing strategy in order for it to succeed. The market is more competitive than ever, and that means customers/patients have more options than ever. For your practice to stand out from the rest, your online presence has to stand out from the […]
Top 6 Tips: How to Grow Your Orthodontic Practice
So you’re looking to become one of the fastest-growing orthodontists in your area? Let’s take your practice to new heights. We’re going to share some valuable tips on how you can become one of the fastest-growing orthodontists. The Proof Before we start, we’ll give you a few results that explain why we’re an authority in […]
Understanding the Customer’s Journey in Orthodontics
Understanding the customer’s journey is a key part of marketing your practice effectively and knowing how to ‘nurture’ patients, or provide them with what they need, based on their current stage of interaction with your practice’s brand. What is the customer’s journey? The customer’s journey, or buyer’s journey, is a concept that outlines the process […]
What is a Google core algorithm update & how does it affect your practice website?
If you’ve heard of a Google core algorithm update but aren’t sure what it means for your practice’s website, this one’s for you! (Or if you’ve never heard of Google core updates and care about your practice’s website performance, this one’s for you too.) What is a Google core update? Google is the world’s most […]
Facebook Ads Vs. Google Ads: Which one is best for your orthodontic practice?
If you’ve looked into how to attract more patients to your orthodontic practice, you’ve probably heard of both Facebook advertising and Google advertising. But how do you know which type of ads will help you meet your practice’s goals? Here’s everything you need to know (from award-winning digital marketers who run both types of ads… […]