Celebrating 9 Years of Partnership with Caudill & McNeight Orthodontics

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3 Things to Think About When Planning an Orthodontic Rebrand

orthodontic marketing team working on a rebrand

Is your practice expanding into new markets, bringing on a new doctor, merging with another practice, or simply ready for a fresh identity? Rebranding your orthodontic practice is a BIG move, and the process should be handled carefully and strategically. Successful orthodontic rebranding isn’t just about creating a new logo or ordering new office signs […]

Celebrating 6 Years of Partnership with Nth Degree Orthodontics

Branding That Clicks: Amanda Talks Patient Trust on Hey Docs!

Amanda, our VP of Marketing & Operations, joined Jill Allen on the Hey Docs! podcast, one of our favorite listens for all things orthodontic marketing, branding, and business. You’ve probably tuned in before, but if not, Hey Docs! is hosted by Jill Allen, founder of Jill Allen & Associates and a go-to consultant for orthodontic […]

How to Create a Comprehensive Orthodontic Marketing Plan for 2025

It’s only March — if you haven’t mapped out your marketing plan yet, there’s still time to get organized and set yourself up for a profitable year. A solid orthodontic marketing plan isn’t just about promotions, ads and social media posts. It’s how you attract more patients, track what’s working, and make informed decisions about […]

10 Proven Strategies to Boost Your Orthodontic Practice’s Social Media Marketing in 2025

Orthodontic social media marketing

Staying on top of social media trends can feel like a full-time job! Whether you have a dedicated social media manager on your team, or social media content is a crowd-sourcing team effort at your practice, knowing effective social media strategies can make your efforts a lot more impactful. If you’re looking to up your […]

How to Leverage the StoryBrand Framework for Effective Ortho Marketing

copywriter stands at large book growing a StoryBrand framework for her orthodontist clients

Effective orthodontic marketing is not just about promoting your services online; it’s about telling a story that resonates with your audience and clearly defining why you’re the best orthodontist around. Integrating the StoryBrand framework within your website content can go a long way in terms of connecting with new patients and securing them as your […]

How to choose the best orthodontic marketing agency

orthodontists look for an orthodontic marketing agency

In 2023, one thing is inarguable – every business needs a solid digital marketing strategy in order for it to succeed. The market is more competitive than ever, and that means customers/patients have more options than ever. For your practice to stand out from the rest, your online presence has to stand out from the […]

Top 6 Tips: How to Grow Your Orthodontic Practice

the fastest-growing orthodontists building up their practice

So you’re looking to become one of the fastest-growing orthodontists in your area? Let’s take your practice to new heights. We’re going to share some valuable tips on how you can become one of the fastest-growing orthodontists. The Proof Before we start, we’ll give you a few results that explain why we’re an authority in […]

Understanding the Customer’s Journey in Orthodontics

a graphic of a funnel showing the orthodontic customer journey

Understanding the customer’s journey is a key part of marketing your practice effectively and knowing how to ‘nurture’ patients, or provide them with what they need, based on their current stage of interaction with your practice’s brand. What is the customer’s journey? The customer’s journey, or buyer’s journey, is a concept that outlines the process […]

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