Start Up Series: 3 Things to do Before You Open Your Practice Doors
Your long awaited dream of opening an orthodontic practice is finally coming to fruition. You’re days or weeks away from opening your doors and taking your first patient. But before you pop that well-deserved bottle of celebratory champagne, there are a few things that you and your team should ensure are up and running so […]
Free Downloadable Guide: Weekly Checklist for Orthodontic Marketing Coordinators
Being an Orthodontic Marketing Coordinator offers many unique challenges. One of the main challenges is that marketing probably isn’t your only position at your office. In most cases, we find that the Marketing Coordinators or Directors at our clients’ offices take on a “jack-of-all-trades” role – meaning it’s easy for some tasks to fall by […]
Do you have to offer treatment discounts in your advertisements?
Are you an orthodontist looking to attract new patients or build a strong brand in your community? Maybe both? Is your competition offering a $500 discount on Invisalign treatment, and you’re wondering, “Should I be offering that too? How do I make informed decisions to boost my ortho marketing strategy? Why is orthodontic marketing so […]
Citations for Local Rankings – Includes template for Orthodontists!
If you want your practice website to rank higher than your competitors’ sites, you have to optimize your business listings and ensure that your local SEO citations are pulling accurate, verified information. Here’s what you need to know about your citations to improve your local search rankings: What are SEO citations? Anywhere your practice’s business […]
4 Best Practices to Turn a Lead into a Patient
The time it takes for a lead to convert into a patient is precious! Now more than ever, the average person’s attention span is reaching record lows. To successfully gain new patients, you have to keep your leads warm, informed, and interested. Don’t let a prospective patient leave your sales funnel before you’ve closed the […]
Why Local SEO is Important for Orthodontists
If you want your website to show up on Google search results, your local SEO efforts are absolutely paramount. And if you don’t want your website to be easily-accessible for new patients to find you and start treatment with you, then… we can’t help you there. A website that isn’t optimized for local search won’t stand a chance […]
Free Downloadable Guide: How to Build More Google Reviews for Orthodontic Practices
“Why are Google Reviews So Important for my office anyway?” Running an efficient, growth oriented orthodontic practice isn’t for the faint of heart. As an owner/doctor, office manager, marketing director, or the “jack-of-all-trades” lean team member – you have a lot on your plate. With so much going on in the day-to-day, online reviews often […]
Free Downloadable Guide for Orthodontists: How to Build Your Virtual Brand & Online Waiting Room
The onset of COVID-19 was a milestone in telemedicine as it pushed health care professionals, including orthodontists, to incorporate virtual interactions and consultations with patients into their practice. As things begin to normalize, it’s important to not only consider the impact of virtual consultations within your practice, but the impact you have within your virtual […]
Free Downloadable Guide for Orthodontists: 10 Surprising Statistics That Will Change How You Market Your Practice
The world never stops changing! The market is bustling with new businesses, consumer behaviors are changing daily, and Google algorithms are continuously transforming the ways we reach our virtual audience. Staying up on recent orthodontic marketing trends and statistics is critical for understanding how your prospects are finding you and what you can do to […]
Free Downloadable Guide for Orthodontists: 3 Month Plan for Post-COVID Success
What will your orthodontic practice look like in the wake of COVID-19? Will virtual consultations become the key to your new marketing strategy, or a mere relic of COVID-19? These next 3 months are critical. If you aren’t taking this time to analyze your efforts and plan for the future, you’re already behind. We’ve laid […]