Online Marketing

5 Best Practices for Your Responsive Website

With the increase use of tablet and mobile devices Responsive Design has become a necessity for your web presence. Needing to present your content on a vast array of different devices can feel like an intimidating task, but there are fairly simple steps to take to ensure it is possible. Whether you’re planning a full responsive redesign for your current site, or starting your web presence from scratch, the following best practices will help you reach your responsive goals.

1) Use a Grid & Break It When It’s Appropriate

Grids are the foundation of every well-thought out design. This doesn’t change simply because we now plan for multi-screen behavior–it means we can explore grids differing in complexity in order to successfully adapt to the user’s screen. It’s rarely wise to break the design grid as that’s what gives order to the content within it, but breaking from a singlehanded approach to grid design is the new norm.

2) Prioritize Content and Know When Less is More

It’s far more common for companies to share too much information on their website than it is to share too little. Prioritizing content can be a difficult task especially to those with a multi-faceted business, but it’s essential in order to ensure an effectively informative website. Determine what the audience absolutely needs to take away from one glance and adapt it to work for every device–even if that means removing even more content for mobile.

3) Create A Strong Visual Hierarchy

Think of visual hierarchy as a tool that fosters and maintains interest in the content on your website–especially when designing for mobile devices. The goal here is to lead your target market to the funnel points they most accurately need to get more information about you or your product or services. This is done by establishing what content should be seen first as an introduction and continuing the conversation along the way.


4) Pay Attention to Typography and Text Size

There is no detail too small to consider while making your site responsive. This includes the font size, line height, and kerning, and more. Tailoring these to best fit each screen is one of the most important finishing touches for making a website user-ready on any device–especially mobile as space here is relatively scarce compared to others.

5) Ensure You have an Intuitive Navigation

Enabling a user to travel throughout your website with ease only ensures more time is spent learning about your company or services. A user not being able to easily find the menu or a contact page, for example, is a surefire way to increase drop off rates. Navigation is no different than other factors in responsive design–it should reflect the specific platform that is being used for a flawless user experience.

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5 Best Practices for Your Responsive Website
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