Expertise, Online Marketing

Why Your Content Management System Matters 

The right CMS (content management system) can make life a lot easier when it comes to managing content on a website. A CMS enables you to publish, edit and modify any digital information on your website – with a minimal learning curve.

At eNox Media, we use WordPress as our CMS of choice, because it’s easy to navigate for our team (and clients if they want!); it’s SEO-friendly and mobile-friendly, and it offers a number of different features to help us create cost-effective template websites and custom websites.

Content management systems allow our team to better collaborate with each other and with our partners in one simple, seamless software, accessible from anywhere in the world! (Anywhere with internet access, that is.)

A quality CMS is flexible and adaptable for different platforms and devices, supports website responsiveness, keeps all website content and data secure – and helps your website show up on page 1 for local searches.

What is a CMS?

A content management system is a software tool that allows users to create, manage and publish web content. The CMS makes it easy for you to create new website pages, add new blog posts, change their layout, add images and video, share them on social media and more.

WordPress is an excellent CMS option. While there’s a common misconception that WordPress only allows for pre-made website themes, this isn’t the case! There are a lot of prebuilt wordpress themes available, but we build fully-custom websites within the WordPress CMS. This allows us to provide a completely custom website within an easy-to-use, intuitive CMS that your team can edit and update whenever necessary.

How Your CMS Makes a Difference

  • CMS’s can make or break website speed.

Website speed is the time it takes to load the content on a given web page. When site speed is optimal, pages load quickly and the user is encouraged to continue navigating the site.

When site speed is too slow (which can certainly be attributed to the CMS behind it), users tend to abandon that site for another (faster) website. This causes the abandoned site’s bounce rate to increase – telling Google that this site isn’t the best authority after all.

Google then knocks the website’s search ranking down a few notches, and suddenly it’s at the bottom of Page 1… or worse! Using a powerful CMS like WordPress helps us maintain optimal site speed for our clients.

  • CMS’s make it easy to update content as needed.

Making regular changes to a website is a critical part of maintaining an up-to-date brand and website, optimizing content for search (and maintaining great rankings as users’ search queries and keywords inevitably change over time), and keeping all aspects of the site running smoothly.

A good content management system allows for easy updates to content, coding, design, images and other features on the site. This ensures that we can continue improving our clients’ sites after deployment.

  • CMS’s have a number of functionality and design features to make your website unique.

A CMS like WordPress enables easy content publishing and editing, media management to easily upload images and videos and advanced SEO tools. These systems also offer thousands of plug-in options – from social networking widgets, to forums, spam protection, calendars, fine-tune controls for search engine optimization, forms and more.

(Plug-ins are small apps that can add various elements to a website, whether it’s a backend SEO tool and a front end design feature, like a time clock countdown or video player.) Plugins add a whole new layer of customization for websites, which is key to standing out from the competition.

We’ll create and manage your CMS for you!

You don’t have to know everything there is to know about a content management system; that’s our job! We’re here to create your website for you, then manage and maintain it as long as you’d like.

Our team of experts creates strategies to fulfill your practice’s needs, attract more patients with measurable results, boost website ranking, and continue improving your website performance over time.

Sound like something you’re interested in? We offer customizable solutions to give you exactly what you need, and nothing that you don’t need.

Let’s schedule a complimentary consultation to discuss your practice’s goals! We’ll perform a website audit for free – to show you what your website or online presence needs in order for you to see better results.

 Schedule your complimentary consultation today.

Ready to transform your brand?

Secure more leads through your website. Let’s get started with a complimentary website audit.

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